Mumbai: Srishti Media, an integrated advertising and media solutions company, has announced its expansion into Canada, marking a major milestone in its global growth journey. With this move, the agency brings its end-to-end capabilities — spanning multicultural marketing, brand strategy, and advanced tech-media integrations — to the North American market.
Backed by a strong legacy of delivering high-impact campaigns across India and APAC, Srishti Media has emerged as a powerhouse in advertising, marketing, digital media, OOH/DOOH, programmatic solutions, influencer ecosystems, retail activation, community engagement, and content-led storytelling. The company’s expansion aims to help brands navigate North America’s rapidly evolving multicultural landscape with culturally intelligent, insight-driven strategies.
Speaking about the expansion, Mandeep Malhotra, Founder & CEO of Srishti Media, said, “North America represents an incredible opportunity for Srishti Media to bring our integrated approach to multicultural marketing and brand building. In today’s world, creativity isn’t just about great ideas, it’s about deeply understanding cultures, anticipating trends, and knowing what’s next before it happens. We’ve honed this expertise in India, a land of extraordinary cultural diversity, and we’re excited to bring that same understanding to North America, which shares that beautiful multicultural fabric. What we’ve learned is that how people consume content and media is increasingly similar across borders. The platforms may vary, but the human desire for authentic, culturally-relevant storytelling remains universal. We’re positioned to help brands navigate this landscape and create meaningful connections with diverse audiences across the continent.”
With the launch of its Canadian operations, Srishti Media is set to support brands looking to:
- Engage South Asian and other multicultural audiences across North America
- Build authentic, community-first brand narratives
- Leverage strategic partnerships, events, creators, and cross-border media channels
- Explore innovative tech-media integrations for measurable, performance-led outcomes
Mandeep Malhotra — widely known in the industry as “Mandy” — brings over 25 years of experience across strategic media planning, business development, and client leadership. Over his career, he has amassed more than 600 awards, including recognitions at Cannes Lions, D&AD Pencils, Abbys, and Emvies, across categories such as promotions, activations, outdoor, and media planning.
Under his leadership, the Srishti Media ecosystem has grown to include multiple specialized companies:
- Srishti Media – Integrated advertising and media solutions
- Stories by Srishti – Content and storytelling
- Wauly – Digital and creator-led marketing
- Tonic Worldwide – Experiential marketing and brand activations
- NeugenM.ai – AI-powered marketing solutions
Currently based between Mumbai and Vancouver, BC, Malhotra is spearheading the North American expansion and actively exploring collaborations with brands across the region. As part of its growth plan, Srishti Media is also seeking an experienced Business Head to lead its North American operations and drive strategic partnerships.
