Mumbai: Times Network, India’s premium broadcast network from the Times Group has announced the global expansion of Pickleball Now, world’s first dedicated TV channel available on CTV and Digital platforms exclusively for Pickleball. The channel offers a comprehensive programming mix, featuring live coverage of international tournaments, curated highlights, exclusive interviews, tactical analysis, behind-the-scenes features, short-form content, player profiles, and global Pickleball news — offering audiences an immersive, end-to-end experience of the rapidly evolving global sport.
Pickleball Now has already showcased major international tournaments across India, USA, Australia and other global circuits, including NPL Australia – Sydney, NPL Australia – Brisbane, PWR DUPR India Masters, and the Pickleball World Cup, cultivating a diverse and engaged global audience.
In line with its vision to strengthen the pickleball landscape, Pickleball Now will broadcast the inaugural edition of the Indian Pickleball League — India’s official national pickleball league sanctioned by the Indian Pickleball Association and recognized by the Ministry of Youth Affairs & Sports (MYAS), Government of India — live starting December 1, 2025.
With global interest in pickleball skyrocketing, the channel is expanding its programming to include Global LIVE Tournament Coverage across continents, PWR World Tour 2026 (Japan, UK, Italy, USA, Brazil etc), Learning & Skill Development Segments (Beginner to Advanced), Rules, Strategy & Format Explainer Series, Equipment & Paddle Reviews, Community & Club Features, Youth and Grassroots Pickleball Content amongst others.
The channel’s distribution will extend across smart TVs, connected devices, and OTT platforms in India and Global markets. Audiences in the Indian subcontinent can stream the tournaments live on Times Play, Times Network’s flagship OTT platform, as well as JioTV, JioTV+, Airtel Xstream, DailyHunt, and OTT Play. Globally, the channel will initially launch on BOTIM, Distro, YuppTV, and Rumble followed by integrations with leading platforms across the US, MENA, ANZ, UK, and additional regions.
Speaking on the expansion, Times Network said: “Pickleball is witnessing unprecedented growth worldwide, and Pickleball Now marks a significant step in delivering high-quality, year-round coverage to a global audience. Being the first sports channel in the world focussed on Pickleball, we are excited to scale our international footprint and collaborate with leading leagues to build a truly global pickleball ecosystem that connects fans, athletes, and leagues across continents.”
With its expanding global reach, Pickleball Now is poised to become the definitive international hub for the world’s fastest-growing sport, curating a year-round programming calendar featuring marquee tournaments, league action, athlete stories, and more. As part of this vision, the official website – pickleballnow.in – will also evolve into a comprehensive digital destination for everything pickleball—encompassing global coverage, match schedules, tournament discovery, player information, editorial features, learning resources, community engagement, and a dedicated shopping experience for equipment and merchandise.
As pickleball continues its rapid ascent on the global sporting stage, Pickleball Now stands committed to shaping its future—bringing fans closer to the action, empowering emerging talent, and uniting the global community through a seamless, multi-platform experience.
-Based on Press Release
