Mumbai: Tata Play Binge has further strengthened its position as India’s most comprehensive OTT aggregator through a new partnership with Times Play, the digital-first OTT platform from Times Network. The integration brings Hollywood blockbusters, binge-worthy web series, short videos, Pickleball action, and 11 live TV channels into the Tata Play Binge ecosystem, offering subscribers seamless access to premium entertainment and news through a unified interface.
With this addition, Tata Play Binge users can now access Times Network’s extensive content library, spanning entertainment, lifestyle, business and live news, without switching between multiple apps or managing multiple logins. Premium live channels such as Romedy Now, Movies Now, MNX, MN+, Zoom, Times Now, Times Now Navbharat, ET Now, ET Now Swadesh and Pickleball Now have been added to the platform, offering a diverse mix of movie premiers, marquee shows, and real-time updates.
Times Play, developed by Times Network, offers a rich portfolio of Hollywood hits, exclusive originals, and short-format videos. Viewers can now enjoy popular titles including Reunion, India’s Story, True Story of Angelina Jolie, Orphan: First Kill, The November Man, Barely Lethal, Southpaw, The Hurt Locker, Transporter Refueled, The Holiday, Frankly Speaking, Sawaal Public Ka, News Ki Paathshaala and more.
Speaking on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “At Tata Play Binge, our goal is to make entertainment discovery effortless by bringing together diverse content from India and across the world on one platform. The addition of Times Play strengthens this promise, offering viewers a richer mix of premium entertainment from Times Network, without the complexity of juggling multiple apps or subscriptions.”
Commenting on the collaboration, Times Network stated, “This collaboration with Tata Play Binge strengthens our commitment to delivering world-class entertainment and news to viewers across India. As one of the country’s largest and most widely trusted content distribution platforms, Tata Play brings unparalleled reach and accessibility. The strategic collaboration between two leading platforms ensures that discerning audiences benefit from a richer, more seamless entertainment experience. Through this partnership, viewers will enjoy an elevated and unified journey powered by Times Play’s diverse catalogue of movies, series, news, and live channels. We are delighted to bring our best-in-class content ecosystem to an even wider audience through this integration.”
The addition of Times Play follows a series of recent content expansions on Tata Play Binge, including WAVES by Prasar Bharati and BBC Player. With content from more than 30 OTT platforms integrated under one subscription, Tata Play Binge continues to offer India’s most diversified and unified streaming destination.
Times Play joins a robust lineup of platforms including Prime Video, JioHotstar, Zee5, Apple TV+, Lionsgate, Fancode, Aha, SunNXT, Discovery+, BBC Player, ShemarooMe, Hungama, Epicon, Chaupal, Stage, Waves, Klikk, ManoramaMax, NammaFlix, iStream, PTC Play, Tarang Plus, ReelsDrama, PlayFlix, DocuBay, Travel XP, VROTT, Animax, Hallmark+, Fuse+, ShortsTV, Curiosity Stream and DistroTV.
All content is accessible through a single subscription on smart TVs (LG, Samsung, Android), the Tata Play Binge+ Set-Top Box, Amazon Fire TV Stick – Tata Play edition, and via the web on TataPlayBinge.com. Netflix can be availed as a combo pack with Tata Play DTH channels, while Amazon Prime Video is available as an add-on for Tata Play Binge subscribers with a DTH connection.
