MUMBAI: NEXad by Huella Services today announced the launch of SocialSync, a category-first innovation that transforms any brand’s existing social media post into a premium, interactive Connected TV (CTV) creative in just under two hours.
SocialSync will help brands convert any piece of creative already published on YouTube, Instagram, Facebook, LinkedIn, X, or Snapchat into a full-screen, interactive CTV format without re-edits, without reshoots, without production loops, and without new assets.
Commenting on the launch of SocialSync, Karan Khanna, co-founder, COO, Huella Services, said, “Brands spend weeks, sometimes months, building CTV creatives. And somewhere in that madness, great ideas lose momentum. So we asked ourselves a very simple question: Why can’t the content brands are already creating become TV-ready instantly? Nexad’s SocialSync is the solution for brands and it is the most disruptive creative breakthrough on CTV.”
SocialSync is designed to be radically simple and solves six challenges for brands – faster time-to-market, better utilisation of existing content, festive and moment-led campaigns that can’t afford delays, true cross-platform amplification without recreating creatives, turning organic social content into high-impact CTV units, and transforming paid social videos into interactive TV experiences. This launch places NEXad ahead of every CTV provider in India — no other platform currently offers this capability.
“SocialSync pushes NEXad into a groundbreaking new space of creative intelligence, finally bridging two worlds, Social-native + CTV scale, that have always worked in silos. This is speed without compromise. Your storytelling no longer has to pause because a TV asset isn’t ready. Your hardest-working social content can now live where attention is deepest, the living room,” said Khanna.
NEXad by Huella Services says that it is the country’s first adtech platform that transforms passive CTV viewing into interactive brand experiences. It has redefined the future of advertising and has become a key touchpoint, merging the large-screen TV experience with digital targetting and measurement to reach affluent urban households.
NEXad brings brands to life through immersive, high-impact experiences that captivate viewers and spark meaningful engagement. By seamlessly integrating programmatic DSP’s and SSPs to deliver precision-targeted, data-driven campaigns, NEXad ensures your message reaches the right audiences at the right time.
