Mumbai: Ferrero India Private Limited, part of the global Ferrero Group, has ushered in the year-end party season with a new digital film featuring brand endorser Hrithik Roshan. The campaign celebrates moments of togetherness and indulgence, highlighting how Ferrero Rocher adds an unmistakable golden touch to festive celebrations.
The film opens with friends preparing for an intimate year-end soirée, set against a backdrop of soft lighting, twinkling décor, and floral accents as they bid farewell to the year gone by. The gathering takes on a distinctly golden hue with Hrithik Roshan’s arrival, marked by the presentation of the iconic Ferrero Rocher box wrapped in its signature gold. As the celebration unfolds, warm caramel tones wash over the setting, gold accents shimmer through the evening, and shared smiles accompany moments of indulgence in the brand’s signature pralines.
The narrative builds into a visually rich finale, with floating candles gliding across a serene pool and a striking Ferrero Rocher pyramid emerging as the glowing centrepiece. The film brings together elegance, warmth, and shared joy, positioning Ferrero Rocher as an integral part of celebrations that matter.
Commenting on the campaign, Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, said, “The year-end season invites us to cherish the joys and connections we have celebrated through the year, while embracing the promise of new golden occasions ahead. In our new film, each of us has the power to make shared occasions even more opulent with the golden touch of Ferrero Rocher.”
The film also reinforces Ferrero Rocher’s signature indulgent notes—crispy, creamy, and crunchy—each praline wrapped in gleaming gold and positioned as the perfect accompaniment to occasions worth cherishing.
With this campaign, Ferrero Rocher reiterates its commitment to making every celebration feel special, strengthening its position as an emblem of memorable gifting and festive indulgence. The digital film brings the brand’s iconic golden touch to screens across India during the holiday season.
The campaign is currently live across digital platforms, including Instagram.
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