Mumbai: The Delhi High Court has granted interim relief to Britannia Industries Ltd by issuing an ad-interim injunction against Shri Swastik Organics and its associated entities for allegedly infringing Britannia’s iconic “Little Hearts” biscuit brand and design.
As per reports, Justice Manmeet Pritam Singh Arora, in an order dated December 23, 2025, held that Britannia had established a strong prima facie case of trademark and copyright infringement. The Court restrained the defendants from manufacturing, selling, advertising, or distributing biscuits using the “Little Hearts” name, heart-shaped design, or deceptively similar packaging.
Court Applies ‘Triple Identity’ Test
The High Court observed that the rival biscuits were identical to Britannia’s product in three critical aspects — product category, trademark, and trade channel. Applying the “triple identity” test, the Court noted that the use of the same mark, identical heart-shaped biscuits, and overlapping sales platforms was likely to cause confusion among consumers.
The Court also took note of the allegedly dishonest adoption of Britannia’s branding elements, including the use of copyrighted product images and packaging that closely resembled the original “Little Hearts” biscuits.
Britannia’s Longstanding Brand Rights
Britannia informed the Court that it has been using the “Little Hearts” trademark since 1988, with the heart-shaped, sugar-coated biscuits introduced in 1993. The company holds registered trademarks for both the wordmark and the distinctive 3D biscuit shape. It also submitted sales figures and market data to demonstrate the brand’s substantial goodwill and consumer recognition.
Infringement Discovered Through Online Listings
The infringement came to light in December 2025 when Britannia identified listings on Amazon offering biscuits under the same name and shape. The listings reportedly referred to “Britannia Little Hearts” and displayed packaging visuals closely mirroring the original product. Upon investigation, the sellers were traced back to Shri Swastik Organics and its affiliates.
Directions to Amazon and Next Hearing
Alongside restraining the defendants, the Court directed Amazon to remove all infringing listings from its platform. The interim injunction will remain in force until further orders. The matter is scheduled for its next hearing on May 21, 2026.
The ruling provides Britannia temporary protection against the alleged misuse of its “Little Hearts” brand and reinforces judicial scrutiny over intellectual property violations in the fast-moving consumer goods segment.
