Hyderabad: Green Gold Animation, India’s leading animation and character entertainment company, announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The partnership brings India’s beloved animated character, Chhota Bheem, to a specially curated range of student art and creative products, combining creativity, learning, and a deeply cherished Indian icon.
This collaboration is part of Green Gold Animation’s strategy to expand Chhota Bheem beyond screens, reinforcing its position as one of India’s most enduring homegrown IPs with cross-generational relevance.
As part of the first phase, Faber-Castell India will launch Chhota Bheem themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels, and specially designed creative bundling kits. The range aims to encourage imagination and artistic expression while leveraging Chhota Bheem’s emotional connect with children.
Rajiv Chilaka, Founder & CEO, Green Gold Animation, said, “Chhota Bheem has evolved from a television character into a cultural phenomenon that is deeply embedded in childhood across India. This partnership with Faber-Castell India is a meaningful extension of our vision to take Chhota Bheem into everyday moments of learning and creativity. Collaborating with a globally respected brand allows us to build a stronger, purpose-led licensing ecosystem around our IP while inspiring young minds.”
The partnership further underscores Green Gold Animation’s focus on developing a robust consumer products and licensing portfolio, with Chhota Bheem already spanning animation, films, gaming, merchandise, and live entertainment experiences.
Sonali Shah, Director-Marketing, Faber-Castell India, added, “This collaboration with Green Gold Animation marks an exciting new chapter for Faber-Castell India. Chhota Bheem is not just a character; he is a cultural icon for children across the country. By bringing him onto our trusted art and stationery products, we aim to make creativity more engaging, relatable, and fun for young learners, while continuing to uphold the quality and safety standards Faber-Castell is known for.”
The launch will be supported by a 360-degree promotional strategy, including digital campaigns, social media storytelling, creative usage content, and on-ground retail activations in select markets. Both companies confirmed that additional Chhota Bheem themed products across new categories will follow in the coming months, expanding the brand’s licensed portfolio and creative offerings for children and parents.
Headquartered in Hyderabad, Green Gold Animation continues its mission of building globally competitive Indian IPs, with Chhota Bheem leading the way in blending entertainment, education, and creativity for young audiences in India and beyond.
