Mumbai: As part of its organisation-wide leadership realignment, Sony Pictures Networks India is strengthening its regional play with a sharper focus on southern markets, reflecting the growing importance of regional-language consumption across platforms.
Rajaraman Sundaram has been appointed to lead SPNI’s regional expansion across South India. His mandate includes shaping content strategy, programming and market development for southern language audiences, while ensuring strong alignment between linear channels and digital platforms.
The move positions regional content as a strategic growth pillar within SPNI’s broader content-first vision. By placing focused leadership on the South, the network aims to deepen cultural relevance, expand viewership and strengthen monetisation opportunities in high-growth regional markets.
The appointment reflects SPNI’s long-term bet on regional storytelling as a key driver of scale, engagement and platform-agnostic growth.
