Mumbai: BigMuscles Nutrition, a sports nutrition brand, has announced its collaboration with acclaimed actor, performer and fitness enthusiast Nataša Stanković. This strategic association brings together the brand’s commitment to delivering high-quality, performance-driven supplements and Nataša’s dedication to strength, resilience and balanced living, with a focused emphasis on the protein category.
BigMuscles Nutrition has consistently championed the cause of making scientifically formulated, premium-quality supplements accessible to fitness enthusiasts, athletes and individuals striving for a healthier lifestyle. With a strong focus on innovation, transparency and results, the brand continues to inspire a growing community that prioritises performance, recovery and overall wellness.
Nataša, known for her dynamic presence and disciplined fitness routine, embodies confidence, perseverance and a modern approach to well-being. Her fitness journey, including her commitment to functional training and high-intensity workouts, reflects consistency, inner strength and the belief that fitness is not just about aesthetics, but about building endurance both physical and mental. Her influence across diverse audiences positions her as a compelling advocate for proactive health and fitness.
Speaking on the association, Jitika Gupta, Chief Marketing Officer, BigMuscles Nutrition, said, “At BigMuscles Nutrition, we believe that strength goes beyond physical performance, it is about confidence, resilience and commitment to self-growth. Nataša perfectly represents this philosophy. Her dedication to fitness and her ability to inspire millions to embrace a healthier lifestyle make this collaboration a natural fit. Through this association, we aim to further amplify the importance of quality protein and structured supplementation among today’s youth and fitness community.”
Through integrated campaigns across digital platforms, Nataša will highlight the importance of quality protein intake in achieving sustainable fitness results. Leveraging her strong Instagram presence, the collaboration will spotlight BigMuscles’ whey protein portfolio, further strengthening the brand’s leadership in India’s fast-growing sports nutrition market.
Building on this focused commitment to protein excellence, the brand is spotlighting its hero offering within the category — the Benchmark Series: Performance Whey. Anchored in the philosophy of Clean Protein. Pure Performance. Zero Compromise., the formulation is crafted for athletes, fitness enthusiasts and active individuals seeking high-quality, natural whey protein to support their goals. Designed to aid muscle recovery, strength and lean performance, it reflects the same discipline, consistency and uncompromising standards that define both the brand and Nataša’s approach to fitness.
