Lucknow: BIG FM, the iconic radio network under Reliance Broadcast Network Limited, has announced its foray into the Indian real estate sector with the launch of a new vertical, ‘Big FM Realty’. The diversification marks a strategic expansion beyond media, with the company targeting cumulative revenues of Rs. 3,500–4,000 crore over the next three years.
As part of its initial rollout, Big FM Realty has acquired an approximately 80-acre land parcel on the Lucknow–Bahraich Road in Bahraich, Uttar Pradesh. The flagship project is projected to generate an estimated Rs. 1,200 crore in revenue, underscoring the company’s confidence in emerging growth corridors and infrastructure-led development opportunities.
The Bahraich project is expected to benefit from ongoing infrastructure upgrades, including the four-laning of NH-927, which is set to improve connectivity between Lucknow and the Nepal border. The enhanced infrastructure is anticipated to reduce travel time between Lucknow and Bahraich from nearly two hours to approximately one hour, potentially catalysing commercial and residential demand in the region.
Commenting on the launch, a spokesperson for Big FM Realty said, “The launch of Big FM Realty marks a defining chapter in our journey of growth and transformation. Having built a strong national identity rooted in trust, authenticity, and scale through our media heritage, we are now extending that same commitment to excellence into real estate. We aim to deliver thoughtfully designed, high-quality developments that blend innovation with practicality, ensuring lasting financial and lifestyle benefits for our customers. Bahraich, with its promising growth developments and strategic location, represents an exciting high-potential opportunity, and this project serves as the strong foundation for our wider vision in shaping modern urban living across India.”
The proposed development will be a large-scale mixed-use township integrating premium plotted developments, group housing, commercial and retail spaces. The master plan will focus on creating an integrated lifestyle destination featuring modern amenities, green landscapes, smart infrastructure and sustainable planning, catering to the aspirations of middle-class and upwardly mobile buyers in emerging markets.
Leveraging its nationwide brand recognition and credibility built in the media sector, BIG FM aims to replicate its scale and execution capabilities in the real estate domain. With Big FM Realty, the group embarks on a new growth chapter, combining brand equity, capital strength and strategic land acquisitions to participate in India’s next wave of urban expansion.
