Mumbai: Agilus Diagnostics, one of India’s leading diagnostic service providers, has launched a new television commercial featuring its brand ambassador Anil Kapoor as part of a nationwide campaign to reinforce its evolution from SRL Diagnostics. The campaign aims to build awareness around the brand’s transition while reassuring consumers that the trust, quality and clinical excellence associated with SRL Diagnostics continue under the Agilus Diagnostics name.
The TVC is built around the message, “Jo Kal Tak SRL Diagnostics Tha, Wohi Aaj Agilus Diagnostics Hai,” highlighting the brand’s legacy and continued commitment to reliable diagnostic services. Through a simple and relatable narrative, the film addresses a common consumer query following the rebrand—whether Agilus Diagnostics is the same trusted SRL Diagnostics—while emphasising the company’s focus on proactive health and wellness. The campaign also retains the brand’s long-standing tagline, “Khud Ko Test Kartey Raho,” encouraging regular testing and preventive healthcare.
Speaking about his association with the brand, Anil Kapoor commented, “I have been associated with this brand for a very long time and I take immense pride in the fact that it is one of the few legacy brands that has continued to evolve in tandem with changing consumer needs. From SRL Diagnostics to Agilus Diagnostics, their journey reflects evolution, trust, consistency and commitment to core values – values that I resonate with and live by.”
Commenting on the campaign, Deepak Narang, COO, Agilus Diagnostics Ltd., said, “Our transition from SRL Diagnostics to Agilus Diagnostics marks a watershed moment in our journey. While our name has changed with time, our focus on quality, accuracy and proactive patient care remains unchanged. This campaign reassures our consumers that we continue to be their trusted partner in every step of their health journey—now with a more agile, future-ready outlook. ‘Khud Ko Test Kartey Raho’ encapsulates our belief in proactive healthcare and the power of early action.”
The integrated 360-degree campaign has been rolled out across television, digital platforms, outdoor media and other consumer touchpoints across the country.
