Mumbai: Greenlands Global Private Limited has been appointed as the Managing Partner for an upcoming mixed-use development by Big FM Realty, the real estate arm of Big FM under Reliance Broadcast Network Limited. The project is expected to generate revenue of around ₹1,200 crore.
The collaboration aims to combine Big FM Realty’s brand equity and financial backing with Greenlands Global’s expertise in real estate strategy, brand development, sales management and integrated development solutions. With an experienced leadership team, Greenlands will play a key role in shaping the project’s commercial roadmap and market execution strategy.
As part of the mandate, Greenlands Global will lead the project’s end-to-end sales, marketing and CRM operations. This will include channel partner management, brand positioning, demand generation, direct sales initiatives and complete customer lifecycle management. The company will also support strategic planning, market positioning and integrated development processes to position the project as a prominent mixed-use destination.
The leadership team overseeing the mandate includes Nitin Shrivastava, a real estate professional with more than two decades of experience in strategic sales, project planning and market expansion; Jai Gupta, who specialises in sales strategy, brand positioning, business development and CRM with over 17 years of experience; Manuj Sardana, who brings nearly 15 years of experience in marketing strategy and brand building; and Bharat Sardana, who has close to a decade of experience in on-ground marketing and campaign execution.
Collectively, the leadership team brings more than 75 years of combined experience across real estate sales, marketing strategy, brand development and customer relationship management. Their structured and performance-driven approach is expected to enhance the project’s market positioning, brand visibility and sales momentum.
Commenting on the appointment, a spokesperson for Big FM Realty said, “Appointing Greenlands as our Managing Partner reinforces our commitment to operational excellence and structured growth. With this development projected at ₹1,200 crore, Greenlands’ expertise in strategy, brand building, sales, and CRM will play a crucial role in realizing the full potential of this landmark mixed-use development.”
Nitin Shrivastava, Director & CEO of Greenlands Global Private Limited, added, “We are proud to partner with Big FM Realty for this significant mixed-use development. Our focus will be on building a robust sales ecosystem, strengthening brand positioning, empowering channel partners, and delivering a seamless and engaging customer experience. Through our integrated approach and end-to-end execution capabilities, we aim to contribute to the successful growth and long-term value of the project.”
The appointment aligns with Big FM Realty’s broader strategy of collaborating with experienced industry partners to drive execution excellence, strengthen brand-led developments and accelerate growth across emerging real estate markets.
