Mumbai: Huella, India’s fast-growing creative intelligence and technology company, has announced its expansion into Southeast Asia with the establishment of a new base in Singapore, marking the next phase of its international growth journey.
The move comes as the company looks to scale its presence beyond India amid rising global demand for interactive connected TV (CTV) solutions and creative intelligence platforms that deliver both scale and measurable engagement. Through its Southeast Asia entry, Huella plans to build strategic partnerships across key regional markets while leveraging its strong foundation in India.
Alongside its international expansion, Huella has strengthened its domestic leadership structure by elevating Pankajj Rai to Senior Vice President – Ad Sales, India, giving him national oversight across the company’s product suite including NEXad (Interactive CTV), NewsroomAI and AIgnite.
The move reflects Huella’s focus on strengthening operational structure as it scales geographically, ensuring that its India business continues to remain regionally anchored while aligned with national growth priorities.
Under Rai’s leadership, Huella’s India revenue operations will be driven through empowered regional heads responsible for market expansion and partnerships. Dheeraj Khandelwal will lead revenue for North India, Ketaki Hardikar will head West India, while Vinay S and David Reji will drive revenue growth across South India. These regional leaders will focus on enterprise partnerships, agency relationships and cross-product adoption within their respective markets.
Commenting on the development, Mayura Nayak, Co-Founder & Chief Revenue Officer, Huella, said, “Expansion without structure creates fragility. As we step into Southeast Asia, it is critical that our India revenue organisation evolves in parallel. Pankajj’s elevation reflects both performance and readiness to operate at a national scale. With defined regional leadership, we are building a revenue engine designed for sustained growth, not opportunistic momentum.”
Sharing his perspective on the new role, Pankajj Rai, Senior Vice President – Ad Sales, India, Huella, said, “Huella’s opportunity today extends beyond geography. As we expand internationally, our focus in India is to drive integrated adoption across products, deepen enterprise partnerships, and operate with disciplined execution across regions. The structure we’ve put in place allows us to scale with clarity and confidence.”
Over the past year, Huella has strengthened its presence among leading brands and agencies, driven by growing adoption of interactive CTV and creative intelligence solutions across devices. The company’s expansion into Southeast Asia marks the beginning of its next growth phase as it seeks to build a larger footprint across emerging digital advertising markets.
With an enhanced leadership structure in India and a clear roadmap for international expansion, Huella is positioning itself for sustained growth and scale across global markets.
