Chandigarh: Punjab Kings, the franchise competing in the Indian Premier League (IPL), has announced Jaypee, a premium Indian household and kitchenware brand, as its Official Sponsor ahead of the upcoming season.
The partnership brings together two brands that share a commitment to quality, reliability and consumer connect, while aiming to strengthen engagement with cricket fans across the country.
Known for its extensive portfolio of serveware, drinkware, storage solutions and everyday kitchen essentials, Jaypee has established a strong presence in Indian households through its focus on design, durability and functionality. Through the association with Punjab Kings, the brand aims to expand its visibility among cricket audiences and connect with a young and aspirational fan base through the franchise’s growing digital and on-ground ecosystem.
Satish Menon
Commenting on the partnership, Satish Menon, CEO of Punjab Kings, said, “We are delighted to welcome Jaypee to the Punjab Kings family. Jaypee has established itself as a trusted name in Indian households through innovation and quality, and we look forward to working closely together to create meaningful engagement and experience for fans.”
Sharing his perspective on the collaboration, Anurag Jain, Director at Jaypee, said, “At Jaypee, we have spent over four decades building products that sit at the heart of Indian homes. Partnering with Punjab Kings, a team that represents the passion and pride of millions of fans across the country, feels like a very natural and meaningful step for us. We are excited about what this collaboration will bring, and we look forward to connecting with a whole new generation of consumers who share our belief that quality and reliability matter in everything you do.”
Adding further, Saurabh Arora, Chief Commercial Officer of Punjab Kings, said, “Jaypee is a brand with a strong consumer connect, and we are excited to collaborate with them in ways that enhance the fan experience both on the ground and across digital platforms. This partnership further strengthens our growing team of brand partners and highlights the commercial momentum around the franchise.”
The collaboration adds to Punjab Kings’ expanding roster of brand partners as the franchise continues to strengthen its commercial ecosystem and fan engagement initiatives ahead of the new season of the Indian Premier League.
