Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyDigital Max, an AI-powered solution designed to help advertisers analyse, optimise and scale user-generated content (UGC) across social media platforms.
The new offering comes at a time when advertisers are grappling with increasing campaign complexity and declining effectiveness of repetitive creatives, leading to ad fatigue and reduced returns. At the same time, brands are increasingly leveraging influencer-led and user-generated content to drive engagement and conversions, with a shift towards performance-driven campaigns across APAC.
According to AnyMind Group’s first-party data analysis from 2025, UGC ads delivered 2.4 times higher clickthrough rates, 3.7 times higher view rates, and nearly 20% lower cost per click compared to traditional brand creatives, highlighting the growing importance of UGC in mid-funnel marketing strategies.
AnyDigital Max integrates AnyMind’s AI capabilities, data infrastructure, and marketing ecosystem to enable advertisers to identify high-performing content, optimise creatives, and enhance overall campaign outcomes. Powered by AnyAI, the platform allows for automation of advertising workflows while providing actionable insights across campaigns.
Key capabilities of the platform include performance insights into user- and creator-driven content, AI-led recommendations for campaign optimisation, unified campaign intelligence dashboards, and enhanced operational efficiency through automation.
Advertisers can also leverage AnyMind Group’s broader ecosystem, including influencer marketing platform AnyTag for sourcing UGC, as well as AnyDigital Premium Marketplace and POKKT to extend campaign reach across a network of over 1,700 premium publishers. In Japan, advertisers can additionally tap into capabilities from MISM, a recently acquired vertical video production company with a large creator network and extensive UGC asset library.
Commenting on the launch, Otohiko Kozutsumi, Chief Commercial Officer, AnyMind Group, said, “AI has evolved not just the capabilities of what platforms can provide, but also expectations of advertisers on what is possible. The future of digital advertising will be driven by data, creators and AI. AnyDigital Max is designed to bring these three elements together to help advertisers move faster, make smarter decisions and drive stronger campaign outcomes.”
