Bengaluru: Boldfit has strengthened its ongoing partnership with Royal Challengers Bengaluru (RCB) with the launch of its new campaign, “Champions #TrainBold”, marking the next phase of a collaboration now in its third year.
The season-long campaign aims to bring fans closer to the discipline and preparation behind elite performance, highlighting the shared philosophy that success on matchday is built through consistent training and effort.
Moving beyond brand association, this year’s partnership introduces a co-creation approach, with a limited-edition RCB x Boldfit merchandise drop developed in alignment with the training needs and routines of the RCB squad. The collection includes performance-focused products such as towels, lifting belts, grips, sports equipment, and hydration essentials including bottles and shakers.
In an effort to deepen fan engagement, each purchase from the collection offers fans an opportunity to win official, player-used training equipment from the RCB team gym. These include items such as lifting belts, yoga mats, resistance bands, and gym balls, accompanied by authenticated RCB metal placards, positioning them as collectible memorabilia tied to the team’s journey.
Commenting on the campaign, Pallav Bihani, Founder, Boldfit, said, “RCB fans have always been known for their bold energy. But boldness doesn’t stop in the stands, it’s built every day in training. We want to celebrate last year’s win and get BOLDER this season with the partnership. This year, our partnership evolves from support to co-creation, building products with the team, for everyone who chooses to train bolder.”
