Mumbai: Crunchyroll has unveiled the second ad film from its India-focused brand campaign, ‘Ready to Anime?’, featuring Rashmika Mandanna and Shubman Gill. The latest spot builds on the momentum of the campaign’s first film, which premiered during the ICC Men’s T20 World Cup.
The new film taps into a relatable emotion among anime fans—the sense of heartbreak when a beloved series comes to an end. In the narrative, Shubman Gill calls Rashmika late at night after finishing an anime, only to be reassured that on Crunchyroll, the end of one story simply marks the beginning of another.
Through a light-hearted exchange, the campaign showcases the platform’s expansive library, featuring popular titles such as Black Clover, BLUE LOCK, and One Piece. While Rashmika embodies the passionate anime enthusiast, Shubman represents the growing base of new viewers discovering the genre’s immersive storytelling.
“Following the strong fan engagement with our first ad film, we’re excited to launch the next chapter of the ‘Ready to Anime?’ campaign. The piece taps into a familiar anime fan emotion – the feeling when a beloved series comes to an end — while reminding viewers that with Crunchyroll’s ever-expanding library, there’s always another story waiting to be discovered,” said Ekta Gulechha, Director, Marketing for India at Crunchyroll. “As anime continues to grow in India, we’re seeing audiences form deep, personal connections with the characters and stories.”
Conceptualised by Tilt Brand Solutions and produced by StudioQ (both part of Quotient Ventures Pvt Ltd), the campaign will be rolled out nationwide across connected TV, digital, and social media platforms.
Crunchyroll currently offers a catalogue of over 900 anime titles in India, including more than 160 dubbed in Hindi, Tamil, and Telugu, with simulcast episodes released the same day as in Japan. Subscription plans for the platform start at ₹99 per month.
With the latest campaign, Crunchyroll continues to deepen its engagement with India’s rapidly expanding anime audience, leveraging pop culture and relatable storytelling to drive adoption.
