Mumbai: Curefoods’ Olio Pizza has announced the renewal of its official partnership with Rajasthan Royals for another cricket season, alongside the launch of its new campaign, “SLICE MAAR,” timed with Indian Premier League 2026.
The high-energy campaign aims to capture the deep-rooted connection between cricket and food, positioning pizza as an integral part of the match-viewing experience. Built around a catchy fan chant, “SLICE MAAR” blends the thrill of hitting a cricket shot with the indulgence of enjoying a slice of pizza.
At the centre of the campaign is the launch of the Royal Pizza Slice, a 24 cm single-serve offering priced from ₹99, designed specifically for match nights to deliver affordability and convenience to fans.
“Our partnership with the Rajasthan Royals is a cornerstone of our year, and we’re thrilled to be back for another season. The ‘SLICE MAAR’ campaign is pure, unadulterated fan energy. It’s the sound of a six being hit and the feeling of grabbing the perfect slice of pizza on match night. With the new Royal Pizza Slice, we’re not just selling a product; we’re serving an essential part of the cricket ritual for every single fan, making the game-day experience more accessible and exciting than ever before,” said Gokul Kandhi, Chief Operating Officer, Curefoods.
Alok Chitre, Chief Operating Officer, Rajasthan Royals, said, “Our partnership with Olio Pizza is a testament to the long-term relationships we hold dear. Over these years, we have grown together, creating a platform that goes beyond sponsorship—one that enriches how our fans connect with every match. We look forward to strengthening this collaboration further as we continue to create meaningful, high-quality experiences for our fans.”
As part of the campaign rollout, Olio Pizza will execute extensive on-ground and in-stadium activations across Rajasthan Royals’ home venues in Jaipur and Guwahati. The brand will also serve as the presenting sponsor for a key home match, while its branded cheer squad will feature prominently in match broadcasts.
Fan engagement will be further amplified through co-branded kiosks and hawker units inside stadiums, offering the Royal Pizza Slice to spectators. Additionally, the brand will launch the Olio Dugout on Sahakar Marg in Jaipur, envisioned as a dedicated fan hub hosting watch parties, merchandise experiences, and interactive activities throughout the season.
Extending beyond stadiums, Olio Pizza is collaborating with the Royals’ official fan community, Super Royals, to roll out season-long engagement initiatives, including match-day experiences and fan-led storytelling.
The Royal Pizza Slice will also be available across Olio Pizza outlets in over 40 cities and via leading food delivery platforms such as Swiggy and Zomato, ensuring wider accessibility for fans nationwide.
