Mumbai: Pay10 has announced the launch of ‘Pay10 World’ in India, supported by its new campaign, “No Borders. Just Business.”, aimed at simplifying cross-border transactions and enabling Indian businesses to expand globally.
The launch follows Pay10’s full authorization under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework, allowing the company to offer compliant services for both export and import payment flows.
‘Pay10 World’ is designed as a unified platform that enables businesses to accept international payments in multiple currencies while receiving settlements in INR. The solution integrates global payment methods with India’s real-time payments ecosystem and includes built-in compliance features such as automated FIRA generation, streamlining cross-border operations.
The campaign, “No Borders. Just Business.”, uses humour-driven storytelling across three films to highlight common challenges faced by exporters, including delays and complex verification processes, positioning Pay10 World as a seamless and efficient alternative.
In addition to exports, the platform also supports cross-border imports by enabling Indian businesses to make global purchases in INR, while managing compliant settlements to international merchants in their respective currencies. This approach aims to enhance predictability and scalability in cross-border commerce.
Prabhpreet Singh Gill (Harry Gill), Founder & Chairman, Pay10 said, “Finance has to evolve beyond traditional limitations to meet the needs of a fast-changing global economy. With Pay10 World, we are building future-ready payment infrastructure that connects markets seamlessly and enables fair, open access to global commerce. Our approach is grounded in strong regulatory alignment and a commitment to creating interoperable systems that work across borders, in alignment with India’s Vision 2030 which has played a pivotal role in advancing the national fintech ecosystem to compete globally.”
Dr. Atul Mehta, CEO, Pay10 India, said, “With Pay10 World, we are focused on bringing greater predictability and control to cross-border business by simplifying how payments, settlements, and compliance come together. As more Indian businesses expand globally, our aim is to make cross-border transactions more reliable and easier to manage, so they can operate with confidence in international markets.”
