Mumbai: Veritas Reputation PR, a leading financial and corporate communications specialist consultancy, has secured the public relations mandate for the Bandhan Group (Bandhan Financial Services Limited), one of India’s prominent financial services conglomerates. The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.
As part of the mandate, Veritas Reputation will lead strategic communications for Bandhan Group. The focus will be on strengthening its corporate narrative, enhancing stakeholder engagement, and amplifying its brand positioning across traditional and digital media platforms. The scope includes corporate communications, leadership profiling, and integrated media outreach.
Commenting on the partnership, Arvind Agarwal, Managing Director, Bandhan Group, said, “We are delighted to onboard Veritas Reputation as our PR partner at a pivotal phase of our growth journey. As a diversified financial services conglomerate, transparent and consistent communication remains central to how we engage with our stakeholders and build enduring trust. Veritas is a specialist consultancy with proven experience. We look forward to a collaborative partnership that supports our ambition of delivering sustainable growth while reinforcing our reputation as a trusted financial group”
Hemant Batra, Managing Director, Veritas Reputation PR, added, “We are delighted to partner with the Bandhan Group, an institution that has redefined financial inclusion in India. This mandate is a strong endorsement of our expertise in BFSI communications. We look forward to supporting the group in amplifying its brand legacy and strengthening its reputation as a forward-looking financial services leader.”
Bandhan Group has built a strong legacy of driving financial inclusion since its inception and has evolved into a diversified financial services institution with a presence across banking, asset management, insurance, and technology-led solutions.
Veritas Reputation PR, operating in its ninth successful business year, is recognised as a specialist in BFSI PR, focussing on the financial sector. By combining domain knowledge with a people-first culture, the firm delivers strategic reputation management for top brands. Its diverse clientele spans all segments and sub-segments of the sector including banking & lending institutions, insurance companies, mutual fund & wealth managers, private equity, non-banking financial companies (NBFCs) and new-age fintech.
