Mumbai: Skechers, The Comfort Technology Company®, has strengthened its presence in cricket by signing Suryakumar Yadav to its growing roster of athletes. The Indian T20 captain will now play in Skechers Cricket footwear and feature in the brand’s upcoming marketing campaigns across cricket and performance categories.
The move marks a significant step in Skechers’ strategy to deepen its footprint in cricket, aligning with one of the sport’s most dynamic and consistent performers. Known for his innovative stroke play and leadership, Suryakumar Yadav brings both performance credibility and strong fan appeal to the brand.
Speaking on the association, Team India’s T20 World Cup Captain, Suryakumare Yadav said, “At the highest level of cricket, comfort plays a critical role in helping you stay focused and consistent. Skechers’ approach to combining comfort with performance truly stands out and that’s what made the brand a natural fit for me. Whether it’s match day or training, their footwear supports the demands of the game, and I’m excited to be part of the Skechers family.”
Rahul Vira, CEO of Skechers South Asia Pvt Ltd, said, “Suryakumar Yadav embodies the spirit of modern Indian cricket – dynamic, resilient and fearless. After captaining Team India with confidence and clarity to victory at the World Cup this year, he brings the same energy and intent that defines Skechers’ approach to performance and innovation. His journey, driven by movement, adaptability and self-belief, aligns strongly with our roster of elite players like Jasprit Bumrah, as well as our ongoing association as Official Kit Sponsor for the Mumbai Indians. These partnerships illustrate our commitment to cricket by creating footwear that enables every athlete to perform at their best.”
At 35, Suryakumar Yadav has established himself as one of India’s premier T20 batters, known for his 360-degree shot-making and high strike rates. Rising through Mumbai’s domestic cricket circuit, he gained prominence in the Indian Premier League, representing teams like Mumbai Indians and Kolkata Knight Riders. Since his international debut in 2021, he has been a key contributor to India’s T20 success and has earned back-to-back ICC T20I Cricketer of the Year awards.
With this partnership, Suryakumar Yadav joins an expanding Skechers cricket roster in India that includes Jasprit Bumrah, Mohammad Siraj, Ishan Kishan, and Yastika Bhatia, alongside football icon Sunil Chhetri.
The Skechers Cricket footwear range features advanced full-spike and half-spike designs tailored for performance. The Skechers Cricket Elite, equipped with 11 metal spikes, is engineered for superior traction and stability, while the Skechers Cricket Blade, with 7 metal spikes, focuses on agility and control, catering to fast-paced gameplay.
Beyond cricket, Skechers continues to expand its performance footwear portfolio across multiple sports, reinforcing its commitment to innovation and athlete-centric design.
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