Mumbai: CaratLane, a TATA product, has unveiled its latest Mother’s Day campaign featuring brand ambassador Yami Gautam Dhar, celebrating the spirit of gifting with a thoughtful and relatable twist.
Centred on the idea of gifting mothers a diamond as a symbol of love and gratitude—while also indulging in a personal keepsake—the campaign blends emotional storytelling with modern consumer insight. The films highlight the evolving nature of gifting, where personal expression and shared moments take centre stage.
The first two films from the campaign were strategically launched during the ongoing Indian Premier League, securing high-impact visibility across Star Sports and JioHotstar. This was further amplified through regional channels such as Colours Tamil, Jalsha Movies, and Star Utsav Movies, ensuring broad national and regional reach.
Timed ahead of Mother’s Day, the campaign focuses on meaningful gifting moments, encouraging consumers to celebrate relationships through thoughtful diamond jewellery purchases.
Commenting on the campaign, Shaifali Gautam, CMO – CaratLane, said, “As we return for our second season advertising on the Indian Premier League, the platform allows us to take our stories to millions of households across the country. This Mother’s Day, with Yami at the centre, we’ve focused on celebrating the emotion of gifting in a way that feels both personal and relatable. Because when it comes to a mother’s love, what you share is priceless — and the pieces you choose to express it should feel just as special. At CaratLane, we believe that expressing love should feel effortless, and never out of reach.”
With this initiative, CaratLane continues to strengthen its positioning as a contemporary jewellery brand, aiming to make fine jewellery more accessible, personal, and relevant for everyday celebrations and special occasions alike.
