Mumbai: WPP Media India’s leading agencies — Wavemaker India, Mindshare India, and WPP OpenDoor India — have achieved an unprecedented triumph at the 2026 Festival of Media APAC Awards, dominating the proceedings by securing all four highly coveted Grand Prix trophies alongside an impressive tally of 7 Gold, 11 Silver, and 12 Bronze awards — for a total of 34 accolades. This historic clean sweep underscores WPP Media India’s unparalleled excellence and leadership in media innovation across the Asia-Pacific region.
Wavemaker India was honoured with the prestigious Campaign of the Year Grand Prix for its groundbreaking “Colgate Oral Health Movement.” Further cementing WPP Media India’s dominance, Mindshare India was crowned Agency of the Year, while the broader Mindshare network earned the esteemed Agency Network of the Year title — completing an extraordinary sweep of all top awards, claimed exclusively by WPP Media India agencies.
The award-winning “Colgate Oral Health Movement”, executed in partnership with Colgate India, stands as a powerful testament to the transformative potential of media in public health. The initiative revolutionised preventive dental care across India by deploying innovative AI-powered WhatsApp screenings alongside extensive nationwide community outreach — making essential oral health checks free and universally accessible for the first time.
The campaign strategically reached millions through diverse touchpoints including homes, schools, workplaces, retail environments, and major cultural events — enabling countless individuals to understand their oral health status for the very first time and demonstrating how media innovation can drive meaningful societal change at scale.
Beyond the Grand Prix, WPP Media India’s agencies demonstrated pervasive excellence across a wide array of categories — securing numerous awards that reflect the depth and breadth of capabilities across the group’s India operations.
This monumental achievement highlights WPP Media India’s unwavering commitment to delivering cutting-edge media solutions that not only achieve commercial objectives but also foster significant societal impact — cementing its position as a leader in the APAC region.
