New York: Ogilvy Singapore has been named APAC Agency of the Year for the second consecutive year in The One Show Global Creative Rankings 2026, following its performance at The One Show 2026 announced during Creative Week in New York.
The agency secured the top Asia Pacific ranking primarily through its campaign “Vaseline Verified” for Vaseline, created in collaboration with Ogilvy South Africa Cape Town, Ogilvy UK London, and Ogilvy New York.
The campaign emerged as the highest-ranked work globally and won three Best of Discipline honours in Creator Content, Direct Marketing, and Public Relations, along with the inaugural Best Use of TikTok award, the Creative Marketer Pencil, 10 Gold Pencils, two Silver Pencils, and one Merit.
Meanwhile, By-Enjoy Fujian was named Global Design Firm of the Year after winning Best of Discipline in Design & Branding and a Gold Pencil for “GDC Award 2025”, created with Graphic Design Association Shenzhen on behalf of the GDC Award.
The APAC Agency Rankings for 2026 saw Ogilvy Singapore leading the list, followed by Motion Sickness Auckland, Dentsu Inc. Tokyo, Grey Thailand Bangkok, and Synthesis Agency.
Among Indian agencies, Leo India Mumbai secured the eighth position in the APAC rankings.
In the APAC Independent Agency Rankings, Motion Sickness Auckland topped the list, followed by Synthesis Agency Tashkent and Heralbony Co. Ltd..
Reed Collins, Chief Creative Officer at Ogilvy APAC, was named APAC Creative of the Year for the second consecutive year.
Globally, VML New York topped the Agency Rankings, followed by Rethink Toronto and Uncommon Creative Studio.
Other global category leaders included Apple Marcom as Brand-Side Agency of the Year, Vaseline as Brand of the Year, Unilever as Brand Parent Company of the Year, and Whitecoat Singapore as Production Company of the Year.
The rankings also recognised Debbie Vandeven as the Highest Ranked Creative Professional globally.
Among country rankings, the United States secured the top spot, followed by the United Kingdom, Canada, France, and Mexico. Asia Pacific ranked fourth among global regions behind North America, Europe, and Latin America.
The One Show rankings are calculated based on points earned through Gold, Silver, Bronze, Merit, and special award wins across disciplines. Points are allocated to agencies and companies credited on winning entries, with higher honours such as Best of Discipline and Best of Show carrying additional weightage.
The One Club for Creativity, organiser of The One Show, stated that revenue generated from award entries supports initiatives focused on creative education, industry access, professional development, and talent growth across the global creative community.
