Mumbai: Social Panga, an integrated digital-first marketing agency, has announced the launch of intoai.studio, a dedicated AI-powered creative vertical aimed at combining human creativity with artificial intelligence to accelerate ideas, enhance execution, and create measurable brand impact.
Founded by Gaurav Arora and Himanshu Arora, Social Panga’s latest offering is built around the belief that while technology can transform workflows, original ideas continue to stem from human instinct, curiosity, and creative judgment.
Positioned at the intersection of creativity and computation, intoai.studio seeks to augment the creative process by leveraging AI to strengthen research, sharpen insights, and streamline execution. The objective is to enable creative teams to focus more deeply on strategic thinking, craft, and building distinctive brand narratives.
The new studio offers a suite of AI-powered creative capabilities, including AI Films, performance-led creative assets, always-on content production, AI Avatars designed to evolve into long-term brand intellectual property, AI-driven music production, and AI-enabled product photoshoots.
What differentiates intoai.studio, according to the company, is its approach to embedding AI into the creative workflow in a way that builds consistency, scalability, and adaptability into brand storytelling from the outset.
The studio is already working with a portfolio of brands including Hyundai, Bosch, LG, Nestlé Maggi, Tally, IIFL, Saffola, Landmark, and Yousta.
Commenting on the launch, Himanshu Arora, Co-Founder, Social Panga, said, “intoai.studio is designed to bridge the gap between what brands need to say and the speed at which the world moves. We are combining AI with human creativity to build content that not only drives visibility but delivers tangible business impact.”
Gaurav Arora, Co-Founder, Social Panga, added, “We have always believed in deep vertical expertise and evolving with market dynamics. intoai.studio is a natural extension of this philosophy, bringing together data, creativity, and authenticity to drive meaningful engagement for brands. With intoai.studio, we are strengthening our integrated ecosystem, complementing the production excellence of The Yellow Shutter and the influencer reach of The Viral Union to elevate brand storytelling and campaign impact.”
