San Francisco: Affle, a global technology company delivering premium consumer conversions for advertisers through its verticalized AI-powered Consumer Platform, has announced that Affle MEA FZ LLC has entered into a definitive asset purchase agreement with DT, formerly Digital Turbine, to acquire select strategic AdColony assets.
The acquisition includes the AdColony SDK for Android and iOS devices, the technology platform, existing integrations with in-app publishers and mediation platforms, as well as the AdColony brand name, domain, and goodwill exclusively related to these assets.
The move is aligned with Affle’s broader 10X growth strategy aimed at enhancing its Consumer Platform technology stack and expanding SDK reach across a diverse and global mobile publisher ecosystem.
By integrating AdColony’s capabilities, Affle seeks to strengthen its differentiated approach to premium consumer acquisition through its CPCU (Cost Per Converted User) business model, while deepening its AI-led audience intelligence and expanding its intellectual property portfolio.
Commenting on the acquisition, Anuj Khanna Sohum, Chairperson, Managing Director & CEO, Affle, said, “We are excited to announce this strategic acquisition of assets as part of our 10X growth plan. The integration of AdColony is a significant step towards driving global scale for Affle’s advertisers with premium conversions powered by deeper audience intelligence across all our industry verticals. With our integrated stack, we will unlock greater ROI for our advertisers and publishers alike, and thus drive long-term value for our stakeholders.”
The transaction also enables DT to sharpen its strategic focus on its core media and distribution platforms while further investing in its differentiated data and intelligence capabilities.
Explaining the rationale behind the deal, Bill Stone, CEO of DT, said, “We made the strategic decision following our Fyber and AdColony acquisitions to consolidate around a single exchange platform, which became the foundation for what is now DTX. That decision allowed us to simplify our technology stack, focus our investment, and build a stronger long-term platform. Affle is a natural partner for these AdColony assets, and this transaction creates an opportunity to deepen our commercial relationship, leveraging our respective supply, demand and technology strengths to deliver greater value for advertisers, publishers and partners.”
Affle stated that the acquisition is expected to accelerate its global expansion by strengthening consumer engagement capabilities and creating more personalized recommendation pathways across connected consumer journeys.
Speaking on the strategic importance of the acquisition, Sameer Sondhi, CEO – North America and Chief Strategic Investments Officer, Affle, said, “This acquisition reinforces Affle’s commitment to continuously scaling globally and delivering personalized recommendations across the connected consumer journeys. AdColony brings a long-standing and trusted reputation with publishers globally that complements Affle’s broader strategy. The acquisition further strengthens Affle’s ability to drive deeper engagement with both existing and new advertisers worldwide. Enhanced reach, combined with richer audience intelligence for premium consumer conversions, will enable truly differentiated impact.”
Affle added that alongside the acquisition, its ongoing commercial partnership with DT is expected to generate enhanced value for advertisers, publishers and ecosystem stakeholders globally, while reinforcing its position in the evolving mobile advertising and consumer engagement landscape.
