New Delhi: Adobe (Nasdaq: ADBE) has announced the launch of Adobe Brand Visibility, a new solution designed to help businesses strengthen their presence across AI-powered discovery platforms and improve customer engagement in an increasingly conversational internet landscape.
Part of Adobe CX Enterprise, Adobe’s end-to-end agentic AI system for managing the customer lifecycle, the new offering combines Semrush’s AI visibility intelligence with Adobe’s content optimization capabilities to enable brands to monitor, optimize, and improve how they appear across AI search environments.
The launch comes as AI-powered search and discovery rapidly reshape digital consumer behaviour. According to Adobe, AI traffic to U.S. retail websites surged 1,324% between October 2024 and May 2026, while AI-driven traffic in the travel category increased 2,215% during the same period.
“In a world where customers often interact with an AI tool before ever reaching a business’s website, visibility is everything now,” said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. “Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company’s influence across AI surfaces. Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations.”
Adobe Brand Visibility is positioned as a comprehensive solution for Generative Engine Optimization (GEO), combining Adobe’s LLM Optimizer with Semrush’s AI Optimization capabilities.
The platform gives marketers access to nearly 300 million real-world AI search prompts, enabling businesses to understand how their brands appear across platforms including ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI. Marketers can track brand mentions, audience reach, competitive share-of-voice, and content opportunities while receiving AI-generated recommendations that can be deployed rapidly.
Adobe said the solution is designed to bridge the gap between AI-driven insights and action through a closed-loop system that supports optimization for both human audiences and AI agents.
Among the platform’s capabilities are visibility insights powered by Semrush data, prompt strategy recommendations, competitive benchmarking, automated optimization workflows, and SEO intelligence supported by Semrush’s data infrastructure of 28.5 billion keywords and 43 trillion backlinks collected over 17 years.
The solution can operate as a standalone application or integrate directly with Adobe Experience Manager, enabling businesses to optimize web experiences, campaign content, digital assets, and commerce catalogs from a unified system.
Adobe said its broader vision is to create a continuous brand visibility operating model where businesses can monitor AI-driven discovery, generate contextual content, reach both human and AI audiences, and continuously improve performance through an AI-powered experience flywheel.
With AI increasingly becoming the first point of consumer interaction, Adobe’s latest offering reflects the growing focus among brands on building visibility and relevance beyond traditional search channels.
