Mumbai: BBH India has strengthened its leadership team with the appointment of Deb Dutta as Executive Director & Head of Office, Mumbai, as the agency looks to accelerate growth and deepen client relationships in one of its key markets.
Dutta will report to Himanshu Saxena, Managing Director, BBH India and President (North & East), Saatchi & Saatchi India and Propagate India.
In his new role, Dutta will work closely with BBH India’s leadership team to drive business growth, strengthen existing client partnerships and further the agency’s focus on creative excellence, effectiveness and business transformation.
Bringing more than two decades of experience across agency leadership, brand management, strategy and business transformation, Dutta joins BBH India from McCann Worldgroup Mumbai, where he served as Head of the Mumbai office. During his career, he has held leadership positions across markets including RAPP Malaysia, TBWA Indonesia, Publicis Malaysia and Publicis Indonesia.
At RAPP Malaysia, Dutta led the development of a full-stack creative business by integrating capabilities across content, eCRM, personalisation, digital, social media and technology solutions, supported by data and analytics. He was also previously associated with Publicis Groupe India in a leadership role.
Commenting on the appointment, Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India, said, “BBH Mumbai is home to some of the Groupe’s largest client relationships with focus on creative excellence. Over the last few years, it has built strong client partnerships and gained market share in what is arguably India’s biggest market. Having worked with Deb before and knowing his experience in building integrated businesses, I am confident he is the perfect fit to leverage our ‘Power of One’ model. I am delighted to welcome him back to the Groupe. His energy and ability to build strong client relationships and high-performing teams will be invaluable as BBH Mumbai steps into its next chapter.”
Himanshu Saxena, Managing Director, BBH India and President (North & East), Saatchi & Saatchi and Propagate, added, “BBH’s growing scale and creative reputation is now ready to take another leap. In view of Mumbai market’s significance, we felt it was the perfect time to bolster our Mumbai leadership stack with a seasoned talent like Deb. His integrated full-funnel experience and sensibility for breakthrough creativity perfectly fits BBH’s Zag mindset. I am super excited to welcome a talent like Deb in the team.”
Sharing his thoughts on joining the agency, Deb Dutta, Executive Director & Head of Office, Mumbai, BBH, said, “I admire how the team at BBH India is focused on helping brands win a larger share of the market, and also invested in navigating the next phase of the creative industry. There couldn’t be a better time to join BBH and come back to the Groupe where I’ve spent a big part of my career. Excited to make the most of the ‘Power of One’ for all our client partners.”
