Gurugram: Dermatologist-prescribed skincare brand Fixderma has launched its new campaign, ‘Men’s Skincare Janta Party’ (MSJP), alongside the introduction of its dedicated FOR MEN skincare range, marking its strategic entry into India’s growing men’s skincare market. Through the satirical campaign featuring content creator Vansh Gandhi, the brand aims to encourage men to adopt science-backed skincare routines while challenging traditional grooming stereotypes.
Built around the campaign hashtag #SkincareKarLeBhai, the initiative uses humour and cultural relevance to spark conversations about the need for dedicated skincare products for men. The campaign depicts Gen Z women playfully demanding better skincare habits from men, highlighting an often-overlooked category within personal care.
The launch coincides with the unveiling of FOR MEN, a dermatologist-developed skincare range designed to address common skin and scalp concerns such as dullness, tanning, pigmentation, uneven skin tone, excess oil production and dandruff. The portfolio includes a Brightening Face Wash, Brightening Face Moisturizer, Brightening Face Serum, Brightening Face Mask, Brightening Sunscreen SPF 50+, and an Anti-Dandruff Shampoo.
The products are formulated with clinically backed ingredients including White Tomato Extract, Alpha Arbutin, Niacinamide, Salicylic Acid and Tea Tree Oil, offering targeted skincare through simplified daily routines.
Commenting on the launch, Shaily Mehrotra, CEO and Co-Founder, Fixderma & FCL, said, “The conversation around men’s personal care has evolved significantly over the years, but skincare continues to be one of the most underserved categories. Today’s consumers are looking for solutions that are simple, effective and backed by dermatological science rather than generic grooming products. With FOR MEN, we are bringing Fixderma’s clinical expertise to a dedicated range that addresses the unique needs of men’s skin and scalp. Through the MSJP campaign, we also want to normalise skincare for men and encourage them to view healthy skin as an essential part of everyday self-care, not an occasional indulgence.”
Highlighting the market opportunity, Anurag Mehrotra, Chairman and Co-Founder, Fixderma, said, “Men’s skincare is no longer a niche category, it is emerging as one of the most significant growth opportunities in the beauty and personal care industry. As consumer awareness continues to evolve, we see a clear shift towards dermatologist-backed, efficacy-driven solutions over conventional grooming products. With FOR MEN, we are expanding our portfolio to serve this evolving demand while staying true to our commitment of making science-led skincare more accessible. The Men’s Skincare Janta Party campaign reflects our belief that meaningful consumer conversations can be sparked through relevant cultural moments, helping normalise skincare as an essential part of every man’s daily routine.”
According to the company, the FOR MEN range has been developed to meet the growing demand for ingredient-led skincare solutions as male consumers increasingly seek products tailored to their specific skincare needs instead of conventional grooming offerings.
With the launch, Fixderma aims to strengthen its footprint in India’s evolving men’s skincare segment while advancing its broader mission of making dermatologist-developed, science-backed skincare accessible to a wider consumer base.
The FOR MEN range will be available through Fixderma’s official website, leading e-commerce platforms, and retail outlets across India.
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