Mumbai: Tata Play Binge has expanded its regional content offering with the addition of ETV Win, the Telugu-first streaming platform from the ETV Network. The partnership enables Tata Play Binge subscribers to access ETV Win’s extensive library of Telugu originals, movies, television shows and live TV channels through a single subscription and unified user experience.
With the addition of ETV Win, Tata Play Binge’s content portfolio now comprises more than 30 national, international and regional OTT platforms, further strengthening its multilingual entertainment ecosystem.
The move comes as regional-language content continues to emerge as a key growth driver for India’s OTT market, with Telugu content witnessing strong consumer demand across originals, films, television programming and live entertainment.
Subscribers can now access a catalogue featuring over 499 Telugu movies, 130 original films from WIN Originals and Ushakiron Films, popular serials, web series, kids’ programming, special events and seven live ETV channels, including ETV Telugu, ETV Plus, ETV Cinema, ETV Abhiruchi, ETV LIFE Spiritual, ETV Andhra Pradesh and ETV Telangana.
The platform also offers popular titles including Constable Kanakam 2, Dhee, 90’s, AIR, Anaganaga, KA, Little Hearts, Papam Pratham, Raju Weds Rambai and Sri Chidambaram.
Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “Regional storytelling is reshaping India’s entertainment landscape, and Telugu content continues to be one of the strongest drivers of audience engagement. Tata Play has shared a longstanding association with the ETV network, and we are delighted to further strengthen this relationship with the addition of ETV Win on Tata Play Binge. ETV Win’s extensive catalogue, coupled with its strong connection with Telugu audiences, makes it a valuable addition to our growing content portfolio, further enhancing the entertainment choices available to our subscribers.”
K. Bapineedu Choudary, Managing Director, ETV Win, said, “For decades, ETV has been a familiar presence in Telugu households, evolving alongside audiences and their viewing preferences. As consumption increasingly shifts across screens and platforms, our focus remains on making Telugu entertainment accessible wherever viewers choose to watch it. Our longstanding association with Tata Play has been instrumental in helping us connect with audiences over the years, and we are pleased to extend that relationship through ETV Win’s presence on Tata Play Binge. This partnership creates new opportunities for viewers to discover the depth and diversity of Telugu entertainment from beloved television programming and live channels to originals and films through a convenient and unified streaming experience.”
ETV Win joins Tata Play Binge’s portfolio of OTT services, which includes Prime Video, JioHotstar, ZEE5, Apple TV+, Lionsgate Play, FanCode, Aha, Sun NXT, Discovery+, BBC Player, ShemarooMe, Hungama, EPIC ON, Chaupal, STAGE, WAVES, Klikk, ManoramaMAX, NammaFlix, iStream, Times Play, PTC Play, Tarang Plus, Playflix, DocuBay, Travelxp, VROTT, Animax, Hallmark+, Fuse+, Ultra Play, Ultra Jhakaas, ShortsTV, Curiosity Stream and DistroTV.
