Mumbai: Sony Pictures Networks India (SPNI) has partnered with Google India to integrate Google Gemini into the upcoming season of Kaun Banega Crorepati (KBC), marking what the companies describe as a first-of-its-kind collaboration that brings generative AI into one of India’s most iconic knowledge-based television franchises.
As part of the collaboration, Google Gemini will be embedded into the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for viewers throughout the season. The integration aims to support audiences from the registration process to general knowledge preparation, while creating new engagement opportunities through AI-powered interactions.
The collaboration builds on KBC’s long-standing positioning as a platform that promotes learning and knowledge. Google Gemini will help viewers navigate registration procedures and provide assistance in preparing across a wide range of topics. The companies also plan to introduce interactive challenges on the Google Gemini app, enabling users to test and enhance their general knowledge through AI-powered experiences.
KBC registrations are now open, with users able to access registration guidance and eligibility information through the Google Gemini app.
Commenting on the collaboration, Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI) said, “Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”
Kanika Kalra, Director, Marketing, Google India, added, “Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”
According to the companies, the collaboration seeks to redefine the intersection of technology and entertainment by making AI-powered learning more accessible to audiences across India. By integrating Google Gemini into the KBC ecosystem, the partnership aims to create a more engaging and interactive experience for viewers while reinforcing the show’s core focus on knowledge and lifelong learning.
The upcoming season of Kaun Banega Crorepati will air on Sony Entertainment Television and stream on Sony LIV.
