Mumbai: Former Aditya Birla Capital Group Chief Marketing Officer Darshana Shah has launched Darshana Shah Strategic Consulting & Coaching, an independent advisory practice focused on helping founders, leadership teams and organisations navigate growth, brand transformation and customer-centric business challenges.
The new venture marks Shah’s transition from corporate leadership to entrepreneurship, leveraging nearly three decades of experience across financial services, retail and consumer businesses. The consulting practice will advise organisations on brand positioning, digital transformation, customer experience, customer insights, go-to-market strategy, growth programmes and leadership coaching.
The launch coincides with the continued growth of The Darshana Shah Show, a leadership conversations platform that has emerged as a forum for discussions with India’s leading founders and business executives. Together, the consulting practice and the show form an integrated platform that combines strategic business advisory with leadership insights and industry dialogue.
Speaking about the launch, Darshana Shah said,“After nearly three decades building brands and leading marketing transformation, I wanted to create impact in a different way. Through the consulting practice I partner with businesses as they navigate growth, brand transformation and evolving customer expectations. Through the show, I give back to the business community with honest conversations about leadership and decision-making.”
Over the course of her career, Shah has led marketing, customer experience and transformation initiatives across multiple sectors, including her most recent tenure as Group Chief Marketing Officer at Aditya Birla Capital. Her experience spans brand building, customer engagement, digital transformation and business growth.
Meanwhile, The Darshana Shah Show has featured conversations with prominent business leaders including Damodar Mall, Ambi Parameswaran, Lulu Raghavan, Malini Agarwal, Arjun Vaidya, Tarun Katial and Gauri Devidayal. The platform has crossed 10 million cumulative views across digital platforms, reflecting growing engagement with leadership-focused content.
The launch reflects a broader trend of senior corporate leaders establishing independent advisory practices, combining executive experience with coaching, consulting and thought leadership to support businesses navigating growth and transformation in an evolving market.
