Bringing the eleventh presentation of the Singapore Media Awards (SMA) awards to a close, winners were announced at a glittering black tie gala dinner at the Ritz Carlton Millenia Singapore on 28thAugust 2015.
During the awards, the Grand Prix or Best of Show was presented to Mindshare Singapore for its entry, ‘KFC – Hijacking World Cup with Ronaldo’ for KFC Management Pte Ltd.
Client of the Year went to KFC Management Pte Ltd while Mindshare Singapore took home the coveted Media Agency of the Year title.
For the newly launched Brand Awards category, the three winners for Strongest Brand were CapitaLand, Listerine and Samsung while the three winners for Most Improved Local Brand were Kinohimitsu, Mount Elizabeth Hospital and M1.
On the same evening, awards were presented to winners of the Single Media & Specialist Awards as well as Outstanding Achievement Awards.
Best Use of Digital
Closer
Jack Morton Worldwide
Google Singapore
Best Use of Mobile
“AXA Drive” Mobile Application
Havas Media Asia Pacific Pte Ltd
AXA Life Insurance Singapore Pte Ltd
Best Use of Search
HSBC Women’s Golf Hunt
Mindshare Singapore
The Hongkong and Shanghai Banking
Best Use of Magazine
adidas – Limitless Creativity with ZX Flux
Carat Singapore
adidas Singapore
Best Use of Newspaper
KFC – Hijacking World Cup with Ronaldo
Mindshare Singapore
KFC Management Pte Ltd
Best Use of Out of Home
Share A Coke Everywhere, Everyday!
Mediacom Singapore
Coca Cola Far East Limited
Best Use of Radio
An Aural-Sensory Experience with Singtel 4G Clear Voice
MEC Singapore
Singapore Telecommunications Ltd
Best Use of Television
Local Upsize on 5 with KFC, sogood!
Mindshare Singapore
KFC Management Pte Ltd
Best Business to Business Campaign
Hitachi Social Innovation – It’s Our Future
Dentsu Singapore Pte Ltd
Hitachi Asia Ltd
Best Experiential Marketing Campaign
Winning The City Back
Starcom MediaVest Group
Asia Pacific Breweries
Best Integrated Media Campaign
Kick The Habit. Stop Problem Gambling
UM Singapore
National Council on Problem Gambling
Best Pan Asian Campaign
Allianz – 1 Thing That Matter (2014)
Mediacom, Group M
Eike Buergel – Allianz SE
Best Strategic Launch
The Power of BookbookTM
OMD Singapore Pte Ltd
Ikano Pte Ltd
Best Use of Budget
Safari Boo – A Merry, Not Scary Kids’ Event!
ZenithOptimedia Singapore
Wildlife Reserves Singapore
Best Youth Marketing Campaign
One Force, One App
OMD Singapore Pte Ltd
Republic of Singapore Air Force
Best CSR Campaign
StarHub 4G4Good Movement
Mindshare Singapore
StarHub
Best Use of Content
Tiger Beer – Unofficial Official Beer of Singapore
Starcom Media Worldwide
Asia Pacific Breweries
Best Social Media Campaign
Heineken Green Room Presents: The Transporter
Starcom MediaVest Group
Asia Pacific Breweries
Most Innovative Use of New Technology
Closer
Jack Morton Worldwide
Google Singapore
Most Innovative Contribution To A Campaign by A Media Owner
Singapore Police Force: Crime Prevention Anti-scam
Clear Channel Singapore
Singapore Police Force
NexGen Competition
Melissa Tan & Cindy Zhang, OMD Singapore Pte Ltd
Media Person of the Year
Jian Yang
OMD Singapore Pte Ltd
Young Media Person of the Year
Joanne Fu
Starcom Media Worldwide
Young Digital Planner of the Year
Soo Wei Ling Karen
OMD Singapore Pte Ltd
Media Sales Person of the Year
Patrick Ong Wee Kuan
MediaCorp Pte Ltd
Client of the Year
KFC Management Pte Ltd
Grand Prix
KFC – Hijacking World Cup with Ronaldo
Mindshare Singapore
KFC Management Pte Ltd
Media Agency of the Year
Mindshare Singapore
Strongest Brand
1) CapitaLand
2) Listerine
3) Samsung
Most Improved Local Brand
1) Kinohimitsu
2) Mount Elizabeth Hospital
3) M1
The 4As is a non-profit trade association that represents advertising, media and marketing communications practitioners, agencies, and related businesses in Singapore.
4As’ key objectives are to elevate the stature of this industry, provide a collective voice for the community, and nurture talent and creativity. To achieve its goals, the association works in close co-operation with other key stakeholders such as trade associations, education institutions and government bodies.
