A23, India’s premier online multi-gaming platform, announced their latest campaign – #A23WinningMove – to celebrate the best cricket moments of Indian Premier League 2022. Through the series of TVCs, A23 aims to bring cricket and dance together by introducing three celebrities– Bobby Deol, Sunil Grover, and Regina Cassandra.
These famous influencers will encourage fans to celebrate the best moments of action on the cricket field like Fours, Sixes, Free Hits, etc. The ads are designed with each of these moments being associated with a signature dance move. IPL is India’s biggest primetime entertainment event with an extraordinary audience. The aim is to reach every cricket fan in the country, encouraging them to be part of the campaign alongside Regina Cassandra, who will be dancing at all the Fours, Sunil Grover at the Sixes, and Bobby Deol at the Free Hits.
The campaign will be aired on Hotstar (Digital), Star (TV). In order to reach every cricket enthusiast, the TVCs have been made in 7 languages — Hindi, Bengali, Marathi, Tamil, Malayalam, Gujarati, and Kannada, with each lasting 15 seconds on TV and 20 seconds on digital platforms.
Deepak Gullapalli, Founder & CEO, Head Digital Works, said, “A23 has always taken pride in being a people’s brand throughout. As a leader in this space, we have always kept our messaging very straightforward, and just like our first three ads during the IPL, to encourage gaming while respecting surroundings, the current set of TVCs calls out to cricket fans and online gaming users to enjoy the best moments of the game. Keeping the same in mind, we aim to promote people participation in the true spirit of the gentleman’s game and unify cricket, online gaming, and entertainment at this sports extravaganza.”
“The campaign hashtag, #A23WinningMove, urges people to celebrate cricketing moments with us through these dance routines, as well as come up with their own this IPL season”, he added.