Aaj Tak observed a massive spike in its viewership during the recent key events in month of Oct ’22, as per the recent BARC report, most notably being: India Vs. Pak T20 World Cup cricket match update, inauguration of Mahakal Temple Corridor, solar eclipse in addition to others.
The upward trend of surging viewership and market share remained positive during the solar eclipse (Suryagrahan), as witnessed on 25th Oct’22 right in midst of Diwali festivities. According to a statement issued by India Today Group, Aaj Tak ranked top with highest AMAs & market share of 19.5 %, the highest, amongst other news channels beating No.2 by 42% margin.
Notably 93% of growth registered in India beating Pakistan celebration special. The channel stated that the news coverage on the match played between India & Pakistan on 23rd Oct’22 once again crossed the mark of 1000 AMA (000’s) in HSM, 15+.
As per the channel’s statement, the audience again opted for Aaj Tak to watch another significant news event, The Mahakal Temple Corridor’s opening by Prime Minister Modi, surging the channel’s viewership growth considerably.
