Mumbai: Aashirvaad, a packaged atta brand, has taken a significant step towards empowering young female cricketers by launching the ‘Char Kadam Aage Cricket Camp’ in collaboration with UP Warriorz. This initiative aims to nurture talent and provide young girls with professional training across 12 districts in Uttar Pradesh, including Lucknow, Kanpur, Agra, Allahabad, Varanasi, Noida, Meerut, Bareilly, Firozabad, Gorakhpur, Jhansi, and Saharanpur.
At the conclusion of the camp, two top-performing players from each city will get the exclusive opportunity to train with senior UP Warriorz players, allowing them to refine their skills and gain mentorship from professional cricketers.
Women’s cricket in India has witnessed remarkable growth, with increasing viewership and recognition on the global stage. This initiative aligns with Aashirvaad’s mission of ‘Raho Char Kadam Aage’, reinforcing its commitment to empowerment and skill development at the grassroots level.
Speaking about the collaboration, Anuj Rustagi, COO, Staples & Adjacencies, Foods Division, ITC Ltd., said, “Aashirvaad has always been committed to empowering women and nurturing talent. Through this partnership with UP Warriorz, we aim to inspire young girls to dream big and take bold steps forward in their journey. We are excited to contribute to the growth of women’s cricket and help create future champions.”
As part of this partnership, UP Warriorz will be leading the cricket camps with structured training sessions for girls aged 10 to 16 years. The initiative is designed not only to enhance technical skills but also to build confidence and offer exposure to professional coaching techniques.
Kshemal Waingankar, COO – UP Warriorz (Capri Sports), added, “We are thrilled to collaborate with Aashirvaad and ITC Ltd. on this remarkable initiative. At UP Warriorz, we believe in fostering inclusivity and providing opportunities for women to excel both on and off the field. This partnership is a step toward empowering young talent and celebrating the spirit of women’s cricket. Together, we aim to inspire the next generation of players and pave the way for a brighter future for the sport.”
The cricket camp will offer a holistic experience, blending professional drills led by expert trainers with engaging activities. It will feature two dedicated zones, focusing on core cricketing skills like batting, bowling, fielding, and fitness exercises. Additionally, interactive sessions, including quizzes, freestyle performances, and fun challenges, will encourage teamwork, creativity, and confidence among participants.
Through this initiative, Aashirvaad and UP Warriorz are committed to shaping the future of women’s cricket, inspiring young athletes to step forward and chase their dreams.
