Mumbai: The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition. Introduced last year at the ABBY’s, the master jury is reposed with the responsibly of judging pioneering work that deserves the ABBY. The Master Jury boasts of 12 esteemed creative legends and innovators who have been game changers in the category.
| MASTER JURY “ABBY AWARDS 2019” |
| Prasoon Joshi, Chairman Asia Pacific , CEO &Chief Creative Officer India, McCann World Group |
| Arun Iyer, Chairman & CCO, Lowe Lintas |
| Agnello Dias, Chief Creative Officer & Co-Founder, Taproot Dentsu |
| Abhijit Avasthi, Founder, Sideways Consulting |
| Bobby Pawar, Chairman & CCO, Havas |
| K. V. Sridhar, Founder & CCO, HyperCollective |
| Manish Bhatt, Scarecrow M&C Saatchi, Founder Director |
| Rajdeepak Das, Chief Creative Officer & Managing Director South Asia, Leo Burnett |
| Raj Kamble, Founder & CCO, Famous Innovations |
| Swati Bhattacharya, Chief Creative Officer, FCB Ulka |
| Prashant Godbole, Founder, ideas@work |
| Sandipan Bhattacharya, Chief Creative Officer, Grey Group |
| Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu |
The esteemed Master Jury is entrusted with the key responsibility of together screening entries received in the Creative ABBY’s category, thereby arriving at the shortlist. The shortlisted entries will then have to further pass round 2 of the litmus test on creativity and impact, emerging as the benchmark of innovation in the category.
Speaking about Master Jury for the for the upcoming edition of the ABBY’s, Shashi Sinha, Chair of the Awards Governing Council, ABBY Awards 2019 said “We have always believed that awards are as credible as the jury. We have hence curated a master jury constituting of the best creative minds and thought leaders from the industry, each of who have been icons in their area of work. The versatile and visionary jury will ensure that only the most deserving, ground breaking and effective campaigns emerge victorious. With such veterans at the jury panel, we are all set for an inspiring and ingenious edition of the ABBY Awards 2019.”
The Master Jury will be judging all the creative entries received across 7 verticals and 8 categories across two rounds. Round I of the judging process will be held online followed by a combined deliberation in Round II.
8 categories :
| 1 | FMCG – Foods & Beverages |
| 2 | FMCG – Personal Care, Home Care, Healthcare & Others |
| 3 | Consumer Durables |
| 4 | Automotive |
| 5 | Services |
| 6 | Retail |
| 7 | Corporate, Media, Entertainment & Others |
| 8 | Public Service |
7 verticals:
| 1 | Still Print |
| 2 | Still Digital |
| 3 | Audio Visual TV / Cinema |
| 4 | Audio Visual Digital |
| 5 | Radio |
| 6 | Out Of Home, Ambient Media / Activation |
| 7 | Integrated |
Presented by the Advertising Club and AAAI, the ABBYs 2019 will be a highlight at the leading advertising convention, Goafest, where once again the entire advertising and marketing fraternity is expected to come together in Goa.
