Mumbai: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers Limited (ABD), has announced the launch of its homegrown RANGEELA Contemporary Indian Vodka.
Conceptualized by cultural catalyst Ranveer Singh, who also serves as the Co-Founder and Creative Partner at ABD Maestro, RANGEELA is a bold, expressive, and vibrant new entrant in India’s fast-evolving spirits landscape. The brand embodies Singh’s vision to create a spirit that mirrors India’s vivacious personality — a celebration of colour, energy, and emotion.
With rapid premiumisation in India’s alcobev segment and a growing generation of young adults embracing global cocktail culture, the vodka category has been witnessing strong momentum. RANGEELA aims to redefine how contemporary India experiences vodka by combining world-class distillation with distinctly Indian creativity and flair.
Triple distilled and platinum chill-filtered for exceptional smoothness, RANGEELA upholds the highest standards of vodka-making. Its brand ethos is rooted in being bold, unfiltered, and unapologetically expressive — or as the brand puts it, “vibrant, filmy, and masaledaar.”
Commenting on the launch, Ranveer Singh, Co-Founder and Creative Partner, ABD Maestro, said, “With RANGEELA Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident, and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard, and celebrated. RANGEELA is born out of this very spirit.”
Adding to this, Bikram Basu, Managing Director, ABD Maestro, stated, “With RANVEER SINGH as the Co-Founder and Creative Partner for RANGEELA, we aim to disrupt. Simply the best quality vodka with innovative packaging and never before category communication. RANGEELA brings our cultural flair—celebration of colours, character and fun. It’s for India and the global consumer. Enjoy the ride.”
RANGEELA is designed to be versatile — equally at home as a smooth shot or the perfect base for vibrant cocktails that celebrate local flavours. Its mixology range includes playful takes on classics like ‘Bandra Barbie’ (Cosmopolitan), ‘Aaj Blue Hai Paani’ (Blue Lagoon), and ‘Latte Lag Gai’ (Espresso Martini).
Debuting in Maharashtra at an MRP of ₹2,400 for 750ML, RANGEELA will soon roll out across Goa, West Bengal, and key northern markets in the coming months.
With its colourful identity, innovative craftsmanship, and Ranveer Singh’s creative force, RANGEELA marks a new chapter for ABD Maestro — positioning it at the forefront of India’s premium vodka revolution.
