Mumbai: Abhisheik Joshi, a well-recognized leader in India’s digital media and entertainment landscape, has been appointed as the Chief Executive Officer of New Media Holding, a global media and technology conglomerate. Joshi announced his new role via LinkedIn earlier this week.
New Media Holding is a diversified player in the global media ecosystem, with business verticals spanning brand solutions, content creation and production, digital rights management, merchandising, influencer and artist management, audio and video distribution, events, and creator development. The company has established itself as a powerhouse at the intersection of content, commerce, and technology.
Joshi’s appointment signals a strategic move by the company to further accelerate its innovation and expansion efforts across digital-first platforms and creator-led ecosystems.
Prior to joining New Media Holding, Joshi served as the Head of ShemarooMe, the OTT platform of Shemaroo Entertainment Ltd., where he led the platform’s SVoD and AVoD strategy. Under his leadership, ShemarooMe bolstered its digital footprint and enhanced its positioning in the competitive Indian OTT space. He joined ShemarooMe in March 2023 and served until recently.
With a career spanning over two decades, Joshi brings a deep understanding of content, digital distribution, consumer behavior, and monetization models. His previous stints include key leadership roles at MX Player, where he was Senior Vice President and Business Head for SVoD and Business Partnerships. There, he was instrumental in building and scaling MX Gold, the platform’s subscription video service.
Earlier, at Sony Pictures Networks India, Joshi served as Senior Vice President heading Marketing, Subscription, and Content Licensing for the network’s digital vertical. He also held the position of CEO at Zenga Media, a mobile-first digital video content distribution company.
Commenting on his new role, Joshi said in a statement, “I’m excited to take on this new challenge at New Media Holding. With the media landscape evolving at a breakneck pace, there is a huge opportunity to redefine how content is created, distributed, and monetized globally. I look forward to working with the talented team here to drive innovation and scale.”
Industry observers view Joshi’s appointment as a pivotal step for New Media Holding as it positions itself at the forefront of the digital content and creator economy.
