New Delhi: ABP Network continues to shine as a leading force in the Indian news industry, securing the second position overall in the News & Information category on the Comscore VMX(1) Leaderboard for November 2024. With an impressive unique reach of 113 million and 1.257 billion video views, ABP Network’s outstanding digital engagement sets it apart in the competitive news landscape.
In the Bengali news market, ABP Ananda has cemented its dominance with a reach of 8 million unique viewers and 82.1 million video views, outperforming its closest competitor, News18 Bangla, which recorded 7.2 million viewers and 60.5 million views. This achievement underscores ABP Ananda’s continued commitment to providing quality content tailored to Bengali-speaking audiences.
The Marathi news market saw ABP Majha reinforcing its leadership with 22.3 million unique viewers, marking a 20.4% month-on-month growth and a staggering 467 million video views. This remarkable performance places ABP Majha ahead of TV9 Marathi, which reported 20.4 million unique viewers, further solidifying its position as the top choice for Marathi news consumers.
In the Hindi news sector, ABP News recorded strong metrics with 52.4 million unique viewers and 365.2 million video views in November 2024(4), showcasing the network’s broad appeal across diverse audiences.
This sustained leadership across languages and regions highlights ABP Network’s ability to resonate with varied audiences, offering engaging and high-quality content across its platforms.
