Bengaluru: Digital-first insurer ACKO has strengthened its leadership team with four senior appointments as the company gears up for its next phase of growth, focused on integrating product, business, and customer experience under unified leadership.
The move reflects ACKO’s strategic focus on building an execution-driven organization that can deliver greater speed, operational clarity, and customer-centric innovation across its auto, health, and emerging service ecosystems.
As part of the leadership expansion, Apoorv Kalra, formerly Chief Product Officer at Junglee Games, has joined ACKO to lead its Auto business. Kunal Kapur, who previously worked with Meta, will head the company’s Health business. Entrepreneur and Fixcraft founder Vivek Sharma will oversee the ACKO Drive Ecosystem, covering both vehicle purchase and servicing operations. Meanwhile, Neha Gupta, most recently with Zepto, has joined as the leader of Assisted Experience, where she will focus on building a technology-enabled customer experience engine across pre- and post-sales journeys.
The appointments mark a significant shift in ACKO’s operating model, moving away from fragmented functional structures towards integrated business leadership encompassing products, pricing, operations, and customer experience. According to the company, the objective is to shorten the gap between decision-making and customer outcomes.
Commenting on the appointments, Satheesh KV, Chief People Officer of ACKO, said, “We are excited about the leaders we’re bringing in. Apoorv, Kunal, Vivek, and Neha complement an already strong leadership team and raise the bar on how we execute as an organisation. They bring the kind of judgment and operating depth that directly changes what customers experience – faster decisions, better products, and service that earns trust. We’ve always believed insurance should work for the customer, not around them. This is us doubling down on that belief by fostering leadership who can execute it at scale.”
The leadership additions come as ACKO continues to expand its direct-to-consumer insurance model, which is built around direct customer relationships rather than intermediary-led distribution. The company is increasingly focused on creating a more integrated ecosystem where business strategy, product innovation, and customer experience function in tandem to improve responsiveness and deliver consistent outcomes.
With the new leadership structure in place, ACKO aims to accelerate innovation, enhance operational efficiency, and strengthen customer trust while scaling sustainably across its key business verticals.
