Beverage brand Pepsi has roped in Actor Yash for the second leg of its summer campaign titled “Rise Up Baby!”
The campaign aims to empower the youth of India that own who they are without seeking validation through society. Building on this very philosophy, this TVC showcases how individuals are constantly surrounded by a sea of voices. The actor encourages everyone around him to challenge this noise, follow their hearts and Rise up Baby.
Watch the film here:
Commenting on the association, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “The response we have received since we joined hands with the Yash has been nothing short of phenomenal as the country has truly appreciated this epic partnership. As promised, we are back with a blockbuster film featuring Yash, embodying our all-new campaign. He narrates the new positioning in his extraordinary style, empowering the youth with self-expression, self-confidence, and self -belief. The TVC echoes the irrefutable truth that this generation truly is Unstoppable and Gravity has absolutely nothing on them!”
Sharing his excitement on the new campaign, Actor Yash said, “This film is very personal to me as it encourages one to be confident, expressive and a go-getter, despite all odds. It reflects the voice and purpose of the younger generation today. I had a great time shooting for this film and I hope the audience will enjoy and relate to it, the way I did.”