Print Ad volumes in Q3’21 grew sharply by 93% over Q2’21, as per the TAM report.
Compared to Q1’21, Print Ad Volumes remained stable with a minor rise of 1%. In Q2’21 the Print Ad Volumes observed a dip of 47%. ‘Service’ and ‘Education’ were the Top 2 sectors in terms of Ad Volumes. 20 out of the 27 sectors in Print saw Positive growth during Jul-Sep’21 compared to the same period in the previous year.
Top 2 Categories remained the same in Jul-Sep’21 over the same period of the previous year. 2 out of the Top 10 categories were from ‘Education’ sector and contributed 13% to the overall Print Ad Volumes in Jul-Sep’21.
Hospital/Clinics moved up by2 positions to achieve 5th ranking Jul-Sep’21 compared to Jul-Sep’20. Retail Outlets-Clothing/Textiles/Fashion and consumer Durables/HomeAppliances entered in the Top10 list with big positive shift in their rank.
Among the Top growing categories, Ecom – Food/Grocery had a maximum rise in Ad Volumes with 12 times growth in Jul-Sep’21 over Jul-Sep’20 followed by ‘Retail Outlets-Departmental Stores’ with 4.6 times growth. 4 out of Top 10 growing categories were from ‘Retail’ sector.
3 out of the Top 10 advertisers were from the Auto, Banking/Finance/Investment & Personal Care/Personal Hygiene sector in Jul-Sep’21. The Top 10 advertisers together accounted for 16% share of overall Print advertising. The Top 2 advertisers SBS Biotech and Maruti Suzuki India maintained their rank in Jul-Sep’21 compared to Jul-Sep’20. Titan Company, Reliance Retail, Think & Learn, and Fiitjee was the new entrant in the Top 10 list of Jul-Sep’21 as compared to Jul-Sep’20.
LIC was the top brand in Jul-Sep’21 followed by ‘Maruti Car Range’.Aakash Byjus and Winzo Games were the new entrants in the Top 10 list of Advertisers.2 among the Top 10 brands were from the Auto, Education, and Personal Healthcare sector. The Top 100 brands accounted for nearly 29% share of Print Ad Volumes.
560+ categories, 18.9K+ advertisers, and 46.3K+ brands were common between Jul-Sep’21 and Jul-Sep’20. Multiple Courses was the Top common category, SBS Biotech was the top advertiser and LIC topped among the common brands in Print.
Jacket-Full Page ads had 31% share of ad volumes followed by full-page ads with 24% during Jul-Sep’21. 2280+ Brands present with Jacket -Full Page Ads during Jul-Sep’21 (Newspaper)Fiitjee and Aakash Byjus were the Top 2 brands using Jacket-Full Page ads on Newspaper.3290+ Brands used Full Page Ads during Jul-Sep’21 (Newspaper + Magazine) Prestige Range, Tanishq Jewellery and Galgotias University-Ml were the Top 3 Brands using Full Page ads in Newspaper.
Among the various Sales promotions used in Print, Multiple Promotion grabbed 47% share followed by Discount Promotion with 34% share. Top 3 Sales Promotions solely covered more than 85% of the Sales promotion pie. 6200+ advertisers utilized various sales promotions across 350+ categories.