According to TAM AdEx-Report on Television for Jan-Jun’22, ad volumes increased by 47 pc over Jan-Jun’20, however compared to Jan-Jun’21 the growth was 3 pc.
Among the Leading sectors for Jan-Jun’22, Food & Beverages topped the chart with 22 pc share followed by Services at 2nd position with 16 pc share. Personal Accessories was the only new sector that entered the top 10 list. Four out of the top 10 sectors maintained their position during both the period 2022-21, ranks 1, 6, 7 and 8.
In the Top categories for Jan-Jun’22, Toilet/Floor Cleaners displaced Toilet Soaps as the top category compared to previous year of the same period. Half of them showed a positive rank shift. Four out of Top 10 categories were from F&B sectors. The Top 10 categories together added 27 pc share of ad volumes in Jan-Jun’22.
In the Leading Advertisers, FMCG players ruled among the Top 10. HUL, Reckitt and Brooke Bond remained the top 3 advertisers for Jan-Jun’21 and Jan-Jun’22. The Top 10 advertisers together added 37 pc share of ad volumes. Cadburys India, Coca Cola India and Godrej Consumer Products had a positive rank shift compared to Jan-Jun’21.
Total 9K+ brands were present on Television during Jan-Jun’22. Harpic Power Plus 10x Max Clean topped the list followed by Lizol All in 1. Five out of Top 10 brands were from Reckitt Benckiser and three were from HUL. Top 10 Brands contributed 8 pc share of Television ad volumes.
In the Top growing categories, positive growth was registered by 230+ categories. Aerated Soft Drink saw highest growth of 45 pc in ad secondages followed by Corporate/Brand Image with 2.3 Times growth during Jan-Jun’22 compared to Jan-Jun’21. Ecom-Wallets category witnessed highest growth pc among the Top 10 nearly 2.8 Times in Jan-Jun’22 over Jan-Jun’21.
News and GEC were the most preferred channel genres on television with almost equal share of advertising during Jan-Jun’22. News and GEC had 55 pc share of ad volumes. Top 5 channels genres accounted for more than 90 pc share of ad volumes during both Jan-Jun’22 and Jan-Jun’21.