Mumbai: AdCounty Media Ltd., a global digital-first adtech leader known for building strong brand-to-consumer connections through AI-driven targeting and real-time optimisation, has announced the launch of its new mobile advertising platform, OpsisAds. Designed to redefine mobile performance marketing, OpsisAds leverages people-based digital marketing, advanced analytics, and machine learning to help brands acquire users, optimise revenue, and scale efficiently across global markets.
Built on AdCounty Media’s proprietary technology, OpsisAds is engineered specifically for the demands of the mobile-first ecosystem—ensuring advertisers reach conversion-ready users and maximise returns on ad spend.
Some of the platform’s key features include:
- Mobile-First Performance: A dedicated platform for the mobile ecosystem, enabling high-quality user acquisition and engagement across diverse app categories.
- AI/ML Optimisation: Machine learning–powered algorithms continuously analyse campaign patterns, automate bidding, and boost conversion rates and revenue outcomes.
- Unlimited Global Reach: OpsisAds provides access to 100 billion+ daily impressions spanning India, the US, Europe, Southeast Asia, and other key markets—allowing advertisers to scale efficiently while acquiring high-value users.
- Advanced Audience Intelligence: Behavioural profiling and demographic segmentation ensure marketers reach the right users at the right time, in full compliance with global privacy norms.
- Real-Time Reporting: A unified dashboard offers transparent tracking of installs, revenue, retention, and custom events across iOS, Android, and web.
- Multi-Layered Fraud Protection: AI-backed systems detect suspicious activity, preventing bot-based fraud and invalid traffic.
- Operational Transparency: Advertisers gain complete visibility into campaign delivery, partner performance, and ad spends, ensuring full control over optimisation decisions.
Speaking on the launch, Aditya Jangid, Managing Director, AdCounty Media Ltd., said, “With OpsisAds, we are making a decisive leap forward in how mobile performance marketing should work. OpsisAds is a major step forward in how brands scale with confidence. It brings intelligence, transparency, and performance together in one powerful platform.”
