Adidas India has announced its collaboration with Saiyami Kher. Saiyami joins a host of world-class athletes in representing the three stripes. Known for her passion for sports and currently making an impact in Bollywood, this association could be a fulfillment for the sportsperson in her.
Sunil Gupta, Business Unit Head – Running: Saiyami embodies the adidas brand in every sense. She brings authenticity and motivation to every young woman & genuinely believes that empowerment must begin with one’s self. We believe young women to look up to her and wish to kick-start their own journey to fitness and betterment through Running.
Saiyami Kher about her Brand Association with Adidas said: “My first love is sport and it’s an honour to be a part of something that will hopefully inspire other women in our country to run and embrace fitness passionately.”
Adidas India and Saiyami are all set to kick-off this relationship with a global launch in San-Francisco, USA shortly.