New Delhi: adidas India has announced the onboarding of Suhana Khan as the latest face of the brand, ushering in a new era that celebrates timeless style infused with the spirit of the next generation. The collaboration underscores adidas’ continued commitment to championing creative voices who represent individuality, authenticity, and cultural influence.
Suhana, who has quickly emerged as a Gen Z icon, joins adidas Originals — a brand known for redefining streetwear and preserving heritage while staying relevant in contemporary culture. The partnership will spotlight adidas’ iconic Superstar sneaker franchise, reinforcing its enduring appeal across generations.
In her first statement since the announcement, Suhana Khan said: “I’m super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself — values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special.”
As part of the campaign, Suhana will be seen styling the Superstar silhouette, among other signature adidas Originals pieces, bringing her effortless, expressive style to a new generation of sneaker lovers and fashion-forward youth.
Neelendra Singh, General Manager, adidas India, commented: “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture.”
With Suhana’s induction into the adidas family, the brand continues its tradition of blending legacy with contemporary voices. This partnership not only reinforces adidas Originals’ relevance in Indian youth culture but also positions it as a canvas for creativity and self-expression — staying iconic, inspired by the present, and energized by tomorrow.
