New Delhi: Global sportswear giant adidas has announced a multiyear partnership with Indian cricket sensation Rishabh Pant, adding him to its elite roster of athletes that includes Jude Bellingham, Noa Lyles, Sumit Antil, Manika Batra, Shreyanka Patil, and more.
Pant, known for his resilience and never-give-up attitude, has become one of Indian cricket’s most celebrated figures, inspiring fans across generations. This partnership marks a return to the 3 stripes for Pant, who was previously associated with adidas from 2016 to 2019.
adidas has a long-standing history of collaborations with Indian cricket legends, including Sachin Tendulkar and Rohit Sharma. Now, with Pant on board, the brand looks to further cement its presence in the world of cricket.
Neelendra Singh, General Manager, adidas India, expressed his excitement about the partnership, stating, “At adidas, we have always stood by athletes through every step of their journey—supporting them in their moments of triumph and resilience alike. Rishabh’s fearless spirit, determination, and unwavering commitment to the game make him a true embodiment of what adidas stands for. We are excited to welcome him back to the adidas family and support his continued success.”
Sharing his enthusiasm, Rishabh Pant said, “I am excited to be partnering with adidas, a brand I truly admire. I believe we have a shared vision of inspiring athletes and people at large, to trust themselves and never give up while marching towards the goal. I’m looking forward to this journey with adidas, empowering the next generation of athletes and making a meaningful impact in the world of sports.”
With this announcement, adidas reinforces its commitment to supporting top athletes across multiple sports, from cricket and football to athletics and tennis. The addition of Rishabh Pant underscores the brand’s dedication to fueling the aspirations of young and aspiring athletes in India.
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