Mumbai: Admatazz, a creative marketing group driven by technology, media, and a scientific approach, has announced a strategic partnership and investment in ScaleSale, a fast-growing performance marketing agency founded by Aryan Mirchandani. The move is aimed at expanding Admatazz’s media capabilities and reinforcing its commitment to delivering full-service marketing solutions.
The collaboration stems from a long-standing mentorship journey between the two founders. Aryan Mirchandani began his career as an intern at Admatazz while still in college. After graduation, he launched ScaleSale with Admatazz as the sole investor, backing his vision for a performance-focused agency.
In less than two years, ScaleSale has grown into a 10+ member team, managing over 30 clients with a sharp focus on ROI and execution. While ScaleSale will continue to operate independently, the partnership marks Admatazz’s strategic step toward building a network of specialised agencies rather than hiring senior leadership externally.
“This is a natural evolution of how Admatazz intends to grow in the digital marketing space in India and globally,” said Yash Chandiramani, Founder & Chief Strategist, Admatazz. “At Admatazz, we’ve always believed in blending creativity with accountability guided by a science-backed approach to problem-solving. Aryan’s performance mindset aligns seamlessly with our philosophy. With ScaleSale’s performance-driven mindset and deep media expertise, we now have a partner that strengthens our ability to deliver full-funnel digital solutions from strategy to outcomes. While they will continue to operate independently, this collaboration strengthens our performance team, enables us to scale smarter and drive even greater impact for our clients.”
Aryan Mirchandani, Founder of ScaleSale, added, “ScaleSale was built on the principles of performance, precision, and evidence. Partnering with Admatazz connects us with a creative powerhouse that operates with the same evidence-based approach. We are excited to scale faster, innovate more, and deliver integrated campaigns that outperform expectations.”
Together, Admatazz and ScaleSale aim to deliver integrated campaigns that strike the perfect balance between brand-building and performance marketing at scale.
