Gurgaon: Adsgrove Digital, a rapidly growing integrated marketing agency, has announced the appointment of industry veteran Aanchal Kapoor as its new Chief Executive Officer. Kapoor joins forces with founder Rajkumar Singh, ex-Vice President at ANS Commerce, and will spearhead the agency’s branding and performance verticals.
With over a decade of experience across leading media networks—GroupM, Madison, OMD, and Xposure Media—Kapoor has led integrated marketing for major brands such as LG, Shell, Bose, Duracell, Honda, ETS, and Dawaat. Her appointment signals a strategic shift toward blending technology-led efficiency with creative storytelling, marking a new era for the agency.
Central to this evolution is Adsgrove’s core philosophy of “brandformance”, which merges long-term brand building with short-term performance marketing to drive both visibility and profitability for clients. Reinforcing this mission, Kapoor said, “Each penny needs to be counted, and we’re making it count.” Sharing her vision, she added, “Creativity gives brands their soul; data gives them direction. Our mission at Adsgrove is to blend both seamlessly to deliver meaningful, measurable impact.”
Under its strengthened leadership, Adsgrove continues to expand its service suite—ranging from brand identity development and performance marketing to automation, analytics, and “Search Everywhere Optimization,” which covers SEO, AEO, GEO, and voice search. This integrated framework aims to keep brands visible across every consumer touchpoint.
The appointment of Kapoor reflects a broader industry trend toward unified strategies that bring branding, creativity, data, and performance under one umbrella. With this leadership shift, Adsgrove Digital positions itself as a frontrunner in the brandformance-first approach, championing marketing models that deliver scalable, sustainable, and measurable growth.
